Deck Out Your Email Campaign – 6 Free Holiday Templates

Send some holiday cheer to your customers with an email template guaranteed to help you stand out in the inbox. Templates include a Gift Guide, Season’s Greetings, Merry Christmas, Happy Hanukkah, and Happy Kwanzaa.

The holiday shopping season is in full swing! And you know it’s bound to be a busy one. 

In fact, some businesses report that up to 30% of their annual sales occur during the holiday season. 

But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes? 

Adding a touch of holiday cheer to your design can make all the difference. That’s why the AWeber design elves created these professionally-designed holiday email templates that will help you stand out in the inbox. 

Free holiday email templates

Keep the momentum going past Black Friday and Cyber Monday and capitalize on all this holiday shopping by planning your holiday email promotions now. And use these beautiful, predesigned templates in your email campaigns.

These HTML holiday templates are all mobile responsive, so they will look great no matter how your customers view them. 

They are perfect to:

  • Send a festive seasonal greeting
  • Inspire shoppers with a gift guide
  • Promote a holiday sale
  • Share holiday hours or shipping deadlines
  • Drive traffic to your website

1. Gift Guide email template

A gift guide is a perfect way to showcase your awesome products and services during this holiday season. Quickly populate the Gift Guide template with your products in a matter of minutes. 

There are three visual and color palate options, so you can choose one that most closely matches your business and brand.

Green and Red Gift Guide Email Template

The Gift Guide series even includes a matching, customizable landing page.

Gift Guide Landing Page

Easily add discount coupons

Holiday shoppers are often on the hunt for discount codes. 

All of AWeber’s templates allow the option to add a discount coupon or code with the coupon widget. Simply click on the coupon widget and drag a coupon over to your template to customize.

Add Coupon using the Coupon Widget

2. Nature holiday series

If you’re looking for an eye-catching holiday template that stands out in the inbox, consider the Cardinal series.

It is perfect for sending a holiday greeting, showing off a few products, or sharing blog posts with your audience. There are three different color pallets to choose from.

Green Cardinal Nature Email Template

3. Festive Season’s Greetings email template

The Christmas season is ideal for strengthening relationships with your customers by sending out a season’s greetings email.

This HTML email template with its holly motif makes your seasonal and holiday email campaign a little more festive. It’s the perfect email to keep your audience engaged this season. 

Holly Motif Season's Greetings email template

4. Traditional Merry Christmas email template

If you are looking for a more traditional email template, consider the Merry Christmas template. 

Additional content sections like coupons, product highlights, headlines, and buttons can be added in the drag and drop editor sidebar.

Traditional Merry Christmas email template

5. Happy Hanukkah email template

Are you looking for a Hanukkah email template?  Celebrate the festival of lights by using our free Hanukkah HTML email template.

Send a greeting to your subscribers, include a special Hanukkah offer, or simply thank them for being a subscriber for another year. Easily customize it with your brand’s logo and holiday message.

Happy Hanukkah email template

6. Happy Kwanzaa Email Templates

Kwanzaa is a 7-day holiday celebrated daily from December 26th to January 1st to honor African heritage. You don’t need to be African-American to commemorate Kwanzaa principles of Unity, Self-Determination, Collective Work & Responsibility, Cooperative Economics, Purpose, Creativity, and Faith.

This HTML Happy Kwanzaa email template is perfect for sending on Kwanza’s last day to engage with your customers. 

Happy Kwanzaa email template

Wishing you and your family a festive holiday season 

We wish you and your family all the best this holiday season! Use these templates as a free gift from AWeber when you sign up for AWeber Free.


  1. Libby

    12/6/2012 2:50 pm

    Loving these holiday templates! Thank you!!

  2. lawrence simms

    12/6/2012 4:05 pm

    I love these Christmas templates great Idea. Thanks

  3. Maria

    12/6/2012 5:12 pm

    Fabulous!! Can we have animated templates year-round please?? ;-))
    An Aweber new year’s wish!

  4. Samantha

    12/7/2012 4:07 am

    I think now a days even small business are motivation themselves to use these kind of templates rather then writing on those old hand written templates !

  5. Randall Magwood

    12/7/2012 5:22 am

    The Rudolph template is my favorite. Reminds me of elementary school where people used to call me “Rudolph Magwood” lol.

  6. John

    12/7/2012 7:33 pm

    Hey guys, I downloaded the file and extracted it but couldn’t get at the templates. Did you all have much success?


  7. Scott Rheinhart

    12/9/2012 8:21 am

    Is the Rudolph and snow spin one of the five FREE templates you offer in the headline?

  8. James

    12/9/2012 1:29 pm

    re:Look for them in your AWeber account…

    I’ve looked all over my account, any hints about where to find the templates.

  9. Rebekah Henson

    12/10/2012 8:02 am

    Scott – Rudolph and Snowspin are both available in AWeber’s message editor for our customers. Present is available for everyone to download – just click on the “Download” button at the end of the post.

    James – You can find the new holiday templates in the drag-and-drop message editor for both follow ups and broadcasts.

  10. Rebekah Henson

    12/10/2012 9:40 am

    John – When you unzip the folder, you should see an HTML file and a folder of images for the template. Upload the images to your site, copy and paste the HTML into whatever message editor you’re using, and insert the the links for the images you uploaded in the appropriate places in the template’s HTML code.

  11. James

    12/10/2012 2:49 pm

    I checked in both follow-up and broadcasts message areas. Only thing that looked related to templates was, “Email Template Manager.” Only thing there is a button to create new template.

    Tried, “Help” “”

    The only thing there, is links to non-existent URL’s. I guess that I’m just looking in all the wrong places…


  12. Rebekah Henson

    12/10/2012 2:57 pm

    Hi James,
    I apologize if I wasn’t clear enough before. Click on the “New HTML Message” button in the broadcast or followup section. That will open the drag-and-drop message editor. The templates are located in the actual message editor itself.

    Here’s a Knowledge Base article with step-by-step instructions that will show you exactly where to click in the message editor to see and load the templates:

    I hope that helps to clear things up!

  13. Kayla

    12/21/2012 1:32 pm

    Hey Rebekah,
    I’ve tried to open the HTML file in notepad, wordpad, word, and even internet explorer, but I just can’t get to the coding for present. Any suggestions?

  14. Deepak Kumar

    11/30/2020 2:42 pm

    Thank you for these amazing templates. I was just looking for one for my eCommerce client and your template just shortened my work by 4 hours.

  15. Kristin MacLaughlin

    12/1/2020 10:40 am

    Hi Deepak — I am so glad that you liked our templates. Our aim is to do 90% of the work for our customer so I am glad our templates saved you some time.

  16. Amelia Jacob

    12/8/2020 12:26 pm

    Hey Kristin,

    I’m in love with these holiday templates. They made my work a lot easier.

    Thank you.