Digital Marketing Stats to Inform Your Strategy in 2021

By Kelly Forst March 17, 2021

How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy.

But, it can be difficult — and quite honestly, annoying — to try to find the answers you need. Especially when you have a busy business to run!

So, to help you cut through the clutter, we compiled tons of helpful digital marketing stats in one place.

FREE REPORT: AWeber’s 2021 Digital Marketing Report for Small Businesses and Entrepreneurs

Email Marketing Statistics

Email marketing is the most commonly used digital marketing strategy among small businesses and entrepreneurs to promote their businesses and communicate with their audiences [AWeber]. 

36.1% of small businesses and entrepreneurs said that email marketing is the best digital marketing channel at driving sales [AWeber].

Of the small businesses and entrepreneurs who use email marketing, 94.6% said email marketing is an important or very important part of their business strategy [AWeber].

76% of email subscribers purchase from an email marketing message [Disruptive Advertising]. 

47.1% of survey respondents said email marketing is the best digital marketing channel at retaining customers [AWeber].

Content Marketing Statistics

Even though content marketing costs 62% less than outbound marketing, it generates more than 3x as many leads [Demand Metric].

Of the small businesses and entrepreneurs who use content marketing, 93.5% said it was important or very important to their business [AWeber].

The top goal businesses want to achieve through content marketing is generating more quality leads. In fact, 51% of businesses said their top challenge is creating content that generates quality leads [SEMRush].

Blogging is the most popular content marketing tactic among small businesses who use content marketing [AWeber].

60% of small businesses who prioritize content marketing use lead magnets and lead generation tactics [AWeber].

70% of consumers feel closer to a company because of content marketing [Demand Metric].

Social Media Marketing Statistics

Facebook is the most popular social media channel that small businesses used to promote their business within the past year, followed by Instagram and LinkedIn [AWeber].

53.6% of the world’s population uses social media [Smart Insights].

Nearly 90% of small businesses said social media is important or very important to their business [AWeber]. 

More than 3.6 billion people around the world currently use social media, and that number is estimated to increase to 4.41 billion by 2025 [Statista].

Social media — followed closely by email marketing — is the best digital market channel at driving website traffic, with 27.2% of survey respondents ranking social media above other channels [AWeber].

57% of consumers follow brands to learn about new products or services while 47% follow to stay up to date with company news [Sprout Social].

Landing Page Statistics

37% of the best landing pages include testimonials [Nifty Marketing]. 

8 our of 10 people will read your landing page headline, but only 2 out of 10 will read the best [CopyBlogger].

Of the small businesses that changed their strategy due to COVID-19, nearly one-third added landing pages to their strategy [AWeber].

Long landing pages can lead to 220% more leads [Marketing Experiments].

Images of people perform better than stock images on landing pages [Content Marketing Institute].

Web Push Notification Statistics

Push notifications have the potential to bring businesses an ROI for up to 2,200% and increase daily traffic by up to 25% [NotifyVisitors].

Web push notifications receive a click-through rate of 4-6%, even when subscriber count is above 25,000 [DigitalMarketer].

Web push notifications are a newer marketing channel for small businesses and entrepreneurs, with over 60% of survey respondents claiming novice proficiency [AWeber].

Related: What Are Web Push Notifications & How Should You Use Them?

Check out more digital marketing stats

Want to see more digital marketing stats to improve your strategy?

Learn how small businesses and entrepreneurs are using digital marketing to achieve business growth over at AWeber’s 2021 Digital Marketing Report for Small Businesses and Entrepreneurs.

Check it out here.