[Case Study] The Online Marketing One-Two Punch

By Amanda Gagnon

Electronica Life’s Christian Alva faced a problem many online businesses

Test Results: How to Quadruple Your Opt In Rate

By Justin Premick

If you’ve been doing email marketing for over a week,

Do Buttons Get Clicked More Than Text Links?

By Justin Premick

Many of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split testing now, right? Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests. Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.