Digital Marketing

What is digital marketing?

Digital marketing is any online marketing efforts used to promote your brand, products and services. Examples of digital marketing include email marketing, paid advertising, social media marketing, search engine optimization.

What are types of digital marketing?

There are 7 main types of digital marketing: Search Engine Optimization (SEO), Pay Per Click (PPC) or Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Influencer /Affiliate Marketing, Video Advertising (YouTube, Hulu etc), and Content Marketing.

What is digital marketing strategy?

Digital marketing strategy involves setting a plan for your company or website using the 7 types of digital marketing. Everyone does not need to use every type of digital marketing and a plan should include only the efforts that will support growth in your business based on your business goals.

By setting your strategy before you begin with digital marketing, it will help you focus on the efforts that matter most for the growth of your business.

What is lead generation in digital marketing?

Lead generation is a mix of marketing activities dedicated to capturing information from potential customers. This could include a homeowner filling out a contact us form to get a painting quote or a website visitor who submits their information for a free introductory course.

By capturing their interest in your product or service, it allows you to have a list of people to connect with by phone, email, or postal mail to encourage them to buy your product or services.

What is CPA in digital marketing?

Cost Per Action or CPA is a way to measure the effectiveness of your digital marketing. It is calculated based on your total costs for a marketing effort divided by the amount of actions you received from those efforts.

For example: If you spent $100 in Facebook ads and received 10 new customers, your CPA would be calculated as $100/10 = $10. Every business is different and your target CPA will be unique based on the profit margin you are looking to achieve.

Related: Digital Marketing Stats to Inform Your Strategy