How to Use LinkedIn to Build Awareness for Your Brand

By Brandon Olson April 24, 2015

The following is a guest blog post from Jamie Turner, an internationally-recognized author, speaker and marketing thought leader. He is the host of The Jamie Turner Show, which is sponsored by AWeber.

If you’ve ever looked for information on using LinkedIn, odds are you’ve come across helpful material from Viveka von Rosen.

Viveka is an internationally known LinkedIn expert and author of the best-selling book, LinkedIn Marketing: An Hour a Day. She’s taught a whopping 95,000 (and counting) people how to create business relationships and how to generate business leads using social media. Viveka has even been recognized by Forbes as a key social media influencer for four years running.

The amazing thing about Viveka is that she never imagined that she would become one of the world’s leading LinkedIn experts.

Growing up, Viveka dreamed of being an actor or a professor. Those plans were abandoned somewhere along the way, but the passion to connect and instruct remained. She’d spoken and performed on stage since the age of 7, but little did she know that she’d be giving her first speech on social media in front of an audience of 500 millionaires and billionaires in a Waldorf Astoria ballroom.

Recently, I was able to interview Viveka on The Jamie Turner Show, a podcast sponsored by AWeber. In the interview, she reveals a number of fascinating facts and insights, including the fact that she made a meager 9 cents an hour writing her book. However, when asked, she said she’d do it all over again. Why? Because that’s what really took her career to another level.

So, what can you learn from Viveka’s rise to social media superstardom in the podcast interview below? A lot.

The secret sauce for Viveka’s success is made up of:

Drive

Having a goal or a dream isn’t enough – you have to go after it.

Adaptability

Sometimes things don’t go as planned, but you can’t let that determine your success.

And, not surprisingly…

Connections

Here’s the thing: proximity is power, and social media is a great way to get you closer to those with power.

Find out more about how Viveka used her drive, determination and leveraged the power of connections to achieve success, and how you can do the same in the podcast below.

Interested in learning more about social media and email marketing from the world’s leading experts? Click here to listen to additional episodes of The Jamie Turner Show on Stitcher Radio.