Facebook List Building Tips: Converting Facebook Likes Into Subscribers

Gain quality business prospects with these Facebook list building tips for converting those Facebook likes into new email subscribers.

If you’ve taken the time to grow your social media following on Facebook, you’re off to a great start in growing your business.

But ask yourself this: Now that you have all of those followers on Facebook, what else are you doing to turn them into fully engaged customers?

While social media is a great way to interact with customers on a personal level, you can also leverage the tool to build your email subscriber list. Chances are, there is a large percentage of people who like you on Facebook, but don’t receive your emails. End result, you’re missing out on a huge opportunity by not creating a way to convert Likes into subscribers.

To help you get started and gain quality business prospects (who doesn’t want that?), here are some tips for converting those Facebook likes into new email subscribers:

Take care of the basics

Before we can dive into the fun ways to generate interest in your emails, you must first give your followers a way to actually sign up for them. To do so, include an email sign up form and consider using a squeeze page on your Facebook business page. We may be stating the obvious here, but not many business owners are taking advantage of this simple and easy way to capture emails.

Not sure how this will look on your Facebook page? Here’s an example of the sign up form for DIY Natural, a do-it-yourself blog that promotes healthy living:

facebook email sign up form

Be social

Active engagement on Facebook isn’t only an essential element of your social marketing strategy. It’s also an important way to open up the channels of communication between you and your customers and position yourself as a thought leader in your industry. And if your followers have tons of positive experiences with your Facebook interactions, they’ll be more likely to believe they’ll benefit from your emails as well.

If you think you’re too busy to be social, consider sharing pics and status updates while you work (as long as it’s entertaining for your customers!). Or, you can use a social scheduling platform, such as HootSuite, Buffer or Sprout Social, that allows you to schedule posts ahead of time.

Preview exclusive content

Whether you have a helpful ebook, interesting blog post, or a delicious new recipe, why not tease a little content?

Share only an excerpt of a blog post and encourage people to sign up for your newsletter if they want access to the full post. The idea here is to capture their interest, but leave them wanting more. Fortunately for you, the only way they can get what they want is by signing up to receive your emails. Win!

Here’s a fun way we encouraged our followers to sign up for cool content by previewing the tool, Email Libs:

social media engagement ideas

Host a contest or giveaway

Everyone loves winning prizes, so why not offer them yourself?

Create a contest on your own or use a handy-dandy Facebook app like RaffleCopter to help you create and manage contests. Of course, you’ll want to include a mandatory email address field for participants to fill out when they enter. Or, consider giving away early releases of a new product or a complimentary service to the first 50 people who sign up for your email newsletter!

Hosting a contest not only improves social engagement during the contest, but even after the contest is over. In a study conducted by TAMBA, 85 percent of people share the brand’s content after the contest is over.

Check out this fun Facebook contest:

facebook contest ideas

Create a Facebook ad

Expand your social reach beyond current followers by promoting your product, lead generation content, offer, etc. via a paid Facebook ad. Fortunately, they’re really easy to put together — just be sure to include Call To Action (CTA) buttons that refer users to a sign up form landing page!

You can also reach customers and prospects through mobile Facebook ads since 19 percent of time users spend on mobile is on Facebook. You even have the option to run Instagram ads through the same platform.

The following example is an AWeber Facebook ad for our lead generation piece, the “What to Write in Your Emails” guide.

facebook ad ideas

You worked hard to build your Facebook followers. Now’s the time to start turning them into quality subscribers.

social media and email marketing

What Facebook list building techniques do you use? Share in the comments section below!

Looking for more ways to grow your email list through social media? Download the free course and guide to learn how to combine social media and email marketing to see success! Get all the resources you need such as case studies, actionable tactics and data that will help you turn your social fans into email subscribers.


  1. Gary

    9/12/2014 2:58 pm

    I’m curious how your FB example got their FB page to look so clean (just an email signup?)… My FB page is littered with stuff – very confusing. Would love to simplify the look and just have the signup form…


  2. Lynette Young

    9/26/2014 7:50 am

    The screenshot here is of their email ‘tab’ or app – not their main Wall in Facebook. Facebook does not allow you to put an app (sign up form or anything else) in place of your main stream of content. Hope that helps! — Lynette Y.

  3. Emu

    9/14/2014 6:25 pm

    Great tips, and reassurance that all that effort expended on facebook has not been a total waste of time….

  4. Adam Lundquist

    9/15/2014 7:41 am

    Hi Monica,
    Great article:-) I think your strategy of previewing exclusive content is one of the better ways to build your email list by utilizing social media. People seem to love having “exclusive access”, even if it is free content. I wrote a similar article in Search Engine Journal this month that looked specifically at how to use FB ads to build your email list if you want to check it out:

    My question to you is – if you are hosting a contest how do you use the email addresses? Do you put them in a drip campaign before they go on your newsletter or do you just put them in the newsletters?
    Again – great article!

  5. Monica Montesa

    9/24/2014 12:48 pm

    Hi Adam,

    I’m glad you enjoyed the article! To answer your question, I would say that either a drip campaign or a newsletter would work, depending on your end goal. A drip campaign might allow you to better nurture the leads captured from the contest, so you may want to keep that in mind.

    Hope this helps! -Monica

  6. Christian Swift

    9/15/2014 8:18 am

    Great article. I think the measure of any Facebook page is determined by the actual INTERACTION that the owner of the Facebook page has with his/her likers.

    It is funny to think that a lot of page owners buy Facebook likes (just to have more likes on the page), but these likes do not actually increase their fanbase, or their profits, and they just serve as an artificially high number of likes on the page. They should focus their time on engaging the fans that they have rather than trying to get more likes.

    I also recommend giving away a free product to your Facebook subscribers, as it is a fantastic way to get them onto an email list where you can give them more value, and eventually sell them your products.

    Thanks again!

  7. Diana Mirkin

    9/16/2014 4:25 pm

    Did I miss something? HOW do I create a sign-up form for my facebook page?

  8. esther

    9/16/2014 4:26 pm

    How do I put that newsletter sign up on my Page? I only have sign up tab on the left side of my page.

  9. Kemi Oyesola

    9/16/2014 4:47 pm

    Great advice. Just beginning to engage with my facebook groups and posting 4 times a day. However, how do I add an opt-in page on my fanpage like the example you included in this post please? I am not very techie but not allowing social media to defeat me in any way. Learning as I go.
    Looking forward to hearing from you.

  10. Lynette Young

    9/19/2014 10:22 am

    AWeber has lots of options for creating sign-up forms. Take a peek at our Knowledge Base and see if you can find an option you like! — Lynette Y.

  11. Diana

    9/16/2014 5:45 pm

    Amazing advice…thank you so much, aweber team ! You are the best!

    Diana xx.

  12. Neil

    9/16/2014 10:01 pm

    How do I create the squeeze page that DIY Natural has?

  13. Lynette Young

    9/17/2014 12:09 pm

    Neil – The AWeber signup form on the DIY Natural page is set up using our Facebook integration. I hope that helps! – Lynette Y., AWeber Content Marketing Manager

  14. kieta

    9/16/2014 11:51 pm

    Here is my dilemma.
    I don?t have a Facebook “Like” page but I do have a regular ol’ personal Facebook page with almost 4000 friends.
    Is there a way to do something similar on my personal Facebook Page? Thanks!

  15. Lynette Young

    9/17/2014 12:14 pm

    Right now Facebook only allows you to install apps on a Page. The workaround to promote your email signup form to your personal connections on Facebook? Grab the link to your hosted form and share that on your Facebook stream! Let us know how that works for you! – Lynette Y. AWeber Content Marketing Manager

  16. Gidon

    9/17/2014 4:40 am

    the sweepstakes featured – was that created with Raffle Copter or not?

  17. Monica Montesa

    9/24/2014 12:29 pm

    Hi Gidon,

    The contest featured in the article was created with WishPond. RaffleCopter can also be used to run contests on Facebook and integrates with AWeber. To find out more about how you can set this up, check out our Knowledge Base article on the topic: https://help.aweber.com/entries/65988617-How-Do-I-Integrate-Rafflecopter-With-AWeber-

    Thanks! – Monica

  18. Michael Haley

    9/17/2014 8:18 am

    I decided to put a FB “Like” button on my subscriber confirmation page – working it the other way – turning subscribers into likers.

  19. Herbalife - Peter

    9/17/2014 9:01 am

    Super article. I never got as far as to turn anyone 🙁
    My heart was never for fb at all… But I sense a change coming around the corner.
    Thanks for your inspiring views and tips

  20. kieta

    9/18/2014 12:41 am

    Howdy Lynette – I followed your suggestion….

    “Right now Facebook only allows you to install apps on a Page. The workaround to promote your email signup form to your personal connections on Facebook? Grab the link to your hosted form and share that on your Facebook stream! Let us know how that works for you! ? Lynette Y. AWeber Content Marketing Manager”

    ….and it was exactly what I was looking for, so Thank You!

    Another question for you: When I past that ‘Aweber Link’ onto my personal Facebook page, does it actually appear as an ‘Opt-In’ form like it would on my web site?

  21. Lynette Young

    9/24/2014 12:56 pm

    The form does not embed into Facebook, but acts just like any other link out to a web page. Hope that helps! – Lynette Y.

  22. Klaus

    9/18/2014 2:56 pm

    I have never been a friend of facebook due to the difficulties of turning “likes” in “conversions”. This article helps me understand how to use facebook. Greetings from Germany

  23. Lisa @ Pinterest

    9/18/2014 9:55 pm

    This most certainly works. A couple of my friends liked McDonalds at some point, and now not only they get to see MD’s specials but also all of their friends. I dont know how it works but it is huge exposure.

  24. David

    9/20/2014 12:43 am

    Hi there

    Thank you for this useful and interesting article.

    I would like to know how I can include Aweber sign up box into my facebook page which manage to get 78 likes within 3 days and it is growing. I was told what I wanted above is not possible hence I place my Aweber sign up link in the body of my page but not getting traction from those who like my page.

    Can I seek your advice on this?

    Thank you

    David Ng

  25. Monica Montesa

    9/22/2014 8:13 am

    Hi David,

    You can add the AWeber Email Marketing app to your Facebook business page, which will allow your followers to sign up for your emails. Here’s a quick guide on how to set this up: https://help.aweber.com/entries/21775438-How-Do-I-Add-An-Opt-in-Form-To-My-Facebook-Page-.

    Hope this is helpful!
    – Monica

  26. man

    9/20/2014 7:12 am

    Good information for business..

  27. Mark

    9/21/2014 6:55 am

    Great advice, my Facebook subscribers all seem to be non active, so i’ll definitely try this.

  28. Roj Tom

    9/22/2014 8:03 am

    That’s indeed a great useful advise, thanks for sharing this excellent article to get more Facebook subscribers..

  29. kieta

    9/25/2014 11:47 pm

    Howdy Lynette – I think you need to make it clear that the AWeber web-form (i.e. Opt-In Box) does NOT appear as an Opt-In box on our Facebook business page. Instead, the people who “like” our FB page actually have to find the “APPS” section on our FB page, then find the “EMAIL SIGN-UP” and finally after all of that, they get to see the ‘Opt-In’ box.

    I am very disappointed in that, as I am finding out that most people who visit the FB page will not go through all those gyrations. Hence I am getting very poor.



  30. kieta

    9/26/2014 10:45 am

    Monica – Why are all of our comments to you NOT posted here? I think it wold be helpful for others who are following this article that you posted.

    Lynette – With regards to your comment, “The screenshot here is of their email ?tab? or app ? not their main Wall in Facebook.” I feel that should have been disclosed on the very first screen shot in the article. What is there now, is very misleading to us all.


  31. kieta

    9/26/2014 10:49 am

    OK, now that we understand that “The first screenshot in this article is of their email ?tab? or app ? not their main Wall in Facebook”, DOES ANYONE HAVE SOME IDEAS HOW TO GET OUR FACEBOOK VIEWERS TO “EASILY” FIND THAT “EMAIL SIGN-UP” BUTTON?


  32. Brandon Olson

    9/26/2014 11:06 am

    Hi Kieta. The only way for Facebook users to easily find your app is to share a link to it on your wall. You can provide a direct link to the app instead of directing them to click the app above or to the left. You can also link directly to the app if you were to do any Facebook ads. Another option is to link directly to the email sign-up page on your website. Let me know if you have any questions. Happy to help.

  33. kieta

    9/26/2014 11:34 am

    I thank you for the help, Brandon!
    Can you tell me how to actually create a direct link to the app on FB?


  34. Brandon Olson

    9/26/2014 12:15 pm

    No problem, Kieta. To get the link, simply click on the app and copy the URL in the browser. In your case, it would be https://www.facebook.com/cherrycowsdotcom/app_123077107711598. Hope that helps.

  35. Lynette Young

    9/26/2014 12:10 pm

    Kieta, sorry for any confusion. The “Free Email Updates” tab is selected in the screen capture above. I apologize if it wasn’t clear that Facebook apps are only permitted by Facebook to exist in a ‘tab’ and not display on the Timeline (wall) of your page. — Lynette Y.

  36. kieta

    9/26/2014 3:51 pm

    Brandon – Thank you for the help with getting the URL link onto my FB page. It came out perfect!
    New question (unrelated to previous topic): How do we get our picture to be included in these messages that we post here?

  37. Lynette Young

    9/29/2014 7:47 am

    Kieta – We use Gravatar (a widely used identity service now owned by WordPress/Automattic) to display avatars. We hope that helps! – Lynette Y.

  38. HT Lee

    9/29/2014 8:55 am

    Useful tips, Monica. Graphics that you used in the examples above works great for food, shopping and physical products. What would you recommend for niches like Personal Development? Thanks. HT.

  39. Monica Montesa

    9/29/2014 9:31 am

    Glad you enjoyed the article, HT! For niches such as Personal Development, you can definitely utilize some of the tips in this post to engage your followers. Social content could include helpful daily tips, links to your blog posts, relevant news related to personal development, etc. You could also ask your followers about their struggles or ways that they stay focused on achieving personal goals. Their feedback might also inspire new content ideas for you to use in future email newsletters!

    Hope this helps! -Monica

  40. HT Lee

    9/29/2014 7:08 pm

    Thanks Monica, great advice. 🙂

  41. Lindsay Marder

    10/1/2014 3:38 pm

    Hi Monica, is there an email you can be reached at?


  42. Lynette Young

    10/1/2014 4:10 pm

    Lindsay, all incoming messages to us can be directed to help@aweber.com with a message that contains her name. Thanks! – Lynette Y.