By Justin Premick
Some people don’t trust unsubscribe links, even from legitimate email senders. Others don’t want to be bothered locating the unsubscribe link in your email. In both cases, recipients may click the “spam” button in order to unsubscribe, raising your spam complaint rates and possibly reducing deliverability. Wouldn’t it be nice if ISPs made unsubscribing easier and more trustworthy for users (at the same time reducing your complaint rate)? One major ISP is already doing so.
By Justin Premick
Many of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split testing now, right? Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests. Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.
By Justin Premick
There are many ways affiliate marketers can effectively marketing themselves, but email is often overlooked. Here are some ways affiliates can more successfully market by email.
By Marc Kline
In our last post, we established that there’s more to an email campaign than economic incentive. You need to build a relationship that establishes unique selling points to cultivate a return customer base.
Who better to establish these points than the lead creative force of your company? In the case of a restaurant, the head creator is the chef.
In this article, I’ll describe how introducing your chef can add a personal face to your email campaign and how even if you don’t have a restaurant, this type of message can benefit your own business.
Read More on the AWeber Blog
By Marc Kline
How can email help restaurants best capitalize on a dining market while the local fast food joint pump out millions of burgers faster and cheaper?
As the first of a series, in this article I’ll offer advice on how quality oriented restaurants can use email marketing to increase their profits through cultivating a base of regular customers, something that could benefit a business of any type.
Read my advice.
By Tom Kulzer
During 2006 the top 10 email domains have grown from representing 61.25% of email web form requests in January to 65% in December. Detailed top domain statistics, charts, and commentary contained within…
