Send Beautiful, Curated Email Newsletters with the Curate App


Creating consistent, high-quality content is the best way to keep your email subscribers happy and engaged. But not everyone is bursting at the seams with new content ideas, much less has the time to create neatly packaged emails to share those ideas.

Now there’s a faster, easier way to keep in touch and share news with your subscribers: AWeber’s new mobile app, Curate.

What is Curate?

Curate is the email newsletter app that lets anyone send beautiful, curated newsletters.

How does it work? Just save any content you want to share – articles, videos, links and more – to the app. Curate will automatically format your content into a newsletter that you can edit and personalize for your subscribers.

Why should I send curated email newsletters?

Content curation isn’t some fleeting industry trend. According to 74 percent of marketers, curation is an important part their content strategy, and 85 percent say they use curated content to establish themselves as thought leaders.

And it works! For every dollar invested in content curation (versus content creation), small to medium-sized businesses see 5.2 times more volume and 2.2 times more traffic. That means you get a lot more out of content curation than you put into it.

So not only does content curation save you time and money, it makes you a go-to resource for your audience. It helps position you as a thought leader and lets you educate your subscribers on the topics they care about the most. And if you don’t yet have an audience, curating content can also be a great way to attract and build a subscriber list

That’s how curated email newsletters help you build lasting relationships with your subscribers.

To learn more about getting started with curated content, check out this post about content curation best practices.

Who can use Curate?

Curate is for everyone. Really! Even if you’re just starting to build your audience, Curate can help you build brand awareness. That’s why 80 percent of marketers use content curation to improve their own visibility.

It’s a fun and easy way to stay in touch with your subscribers that also happens to drive big results.

You’ll love Curate if you’re:

  • Trying to drive more traffic: Yes, content curation can get you more traffic and more leads. Make sure people can find you by linking back to your website in every curated newsletter you send.
  • Eager to grow your audience: Marketers who curate content say it helps them increase their contributions to brand awareness objectives and drives more audience engagement.
  • Struggling to create content (or just don’t have time): Creating new content on a consistent basis isn’t easy. Curated email newsletters are a great solution for anyone who wants to keep their subscribers engaged, even when you’re not sure what to write.
  • Using AWeber’s blog broadcast: If you’re familiar with AWeber’s blog broadcast, Curate gives you a new way to share your content when you’re away from your desktop. Just save your own blog posts to the Curate app, edit them if needed and hit send.

What do I need to get started with Curate?

  1. Download the app.
    If you don’t already have a subscriber list with AWeber, click here to start your 30-day free trial so you can create one. Anyone can save content into Curate, but you’ll need an AWeber account to send your curated newsletter.
  2. If this is your first time using email marketing, congrats! Make it easy for people to sign up for your curated newsletter by creating a sign up form. Want a mobile sign up form? We have an app for that too. 🙂
  3. Set up a welcome email to welcome your new subscribers. Here are some ideas for what to write.
  4. Pat yourself on the back, because you’re about to send your first curated newsletter!

How do I create an awesome-looking curated newsletter?

You’re in luck: Curate does most of the work for you. But there are a few tricks you can use to create on-brand newsletters for your subscribers.

First, you should know that you can share YouTube videos from the YouTube app into Curate too. Considering people spend 100 percent more time on pages that contain video, you might want to add one to your next newsletter.

curate_youtube

Android tricks

Have an Android device? I have a few fun tricks for you.

On Android devices, you can share text content into Curate from almost anywhere. To share, long press the text to adjust the handles and select text you want to share into Curate. Then choose Curate from the floating menu. You can do this from any app or browser on an Android device.

You can also save an entire photo album from your Android device into Curate. When you update your album, your updates will be reflected in your Curated email. So if you want to share photo updates at a live event, you can tell your subscribers to keep checking that link in your curated email to see new photos as you add them.

Finally, on Android you can add a section of text to your newsletter. Just save your rich text as a note in Google Keep, then share it into Curate. You can add links (like your Twitter handle or website) by manually copying and pasting them into your text after you’ve shared it into Curate.

You can use this to create a closing section of your newsletter where you can include your contact information and ask for feedback. Here’s an example:

JasonFooter

Is there a desktop version of Curate?

Not yet, but it is possible to curate content from your desktop. To do that, use a service that lets you edit text files across your mobile device and desktop computer – for example, Notes on OS X can be synced to your iOS device with iCloud, and you can manage your Google Keep notes from your desktop before sharing them to your Android. Add your content link to the shared note, open the link in a browser and share into Curate.

I need some ideas for my curated email newsletter!

Not to worry, there are a lot of different ways you can collect and arrange your curated content. Here are a few ideas to get you started.

  • News round-up: Share relevant industry news with your subscribers in daily, weekly or monthly news round-ups.
  • Content that relates to a common theme: Choose a new topic each week (or however often you plan on sending) and curate content that relates to your theme.
  • Collection of valuable resources: Point your subscribers to your go-to websites and apps so they can benefit from them too. People love that stuff.
  • Curate your own content: Create a “best-of” newsletter that showcases your best or most popular content. Or simply curate your most recent blog posts.
  • Grab more ideas here.

Do you have any examples of great-looking curated newsletters?

Plenty! Hit the links below to see some of our favorite curated email newsletters.

Random Thoughts

Music Group of the Week

Bro-dates Newsletter

So what are you waiting for? Download the Curate app for iOS or Android now. And if you’re not an AWeber customer yet, sign up for your 30-day free trial today.

18 Comments

  1. Chris

    5/3/2016 12:28 pm

    I dont see this curate app neither in Google app store nor iTunes, is it a closed beta or do we need a subscription to download the app.

  2. Kristen Dunleavy

    5/3/2016 1:14 pm

    Hi Chris, the app is available for anyone to download in the iTunes store and in the Google Play store. If you open the iTunes store or Google Play store on your mobile device, just search for “Curate” and it will come up.

  3. Kapil Sharma

    5/4/2016 6:38 am

    This is amazing. We can actually send emails with such a creative way.

  4. Kristen Dunleavy

    5/4/2016 10:59 am

    Thanks for the kind words, Kapil!

  5. Alan Marsden

    5/4/2016 10:41 am

    Hi Kristen,
    This looks really exciting. I’ve been looking around for such a product. I have tried one but the tool didn’t render images well. My second choice looked a bit on the expensive side but was on verge of giving it a go. Then AWeber came along last night with the promo email.
    I’ve downloaded your app and will issue my first app based newsletter shortly.
    Can I check my one query so far – will there be a way to customise colours and other formatting in the future?
    Thanks
    Alan

  6. Kristen Dunleavy

    5/4/2016 11:07 am

    Hi Alan! To answer your question, yes – custom colors and other formatting will be available in the future as we continue to update the app. If you’d like to share your curated newsletter with us, you can tweet us a screenshot (@AWeber) with the hashtag #DoMoreWithEmail. We can’t wait to see what you curate!

  7. Ken

    5/6/2016 2:32 pm

    I just gave this a try! We’ll see how it works. I hope my e-newsletter subscribers don’t get frustrated that I’m sending them content from other sources, and not articles that I wrote myself. Anyone else have this concern? How can we assume that our audience even wants “curated content” that they can get online elsewhere, versus only wanting original/created content from us? They are used to only getting e-newsletters I wrote myself.

  8. Kristen Dunleavy

    5/6/2016 2:43 pm

    Hi Ken,

    That’s a great question! A curated newsletter gives you the chance to share articles with your audience that you think they’d enjoy, similar to how you’d share relevant content on your social channels. When you share a curated newsletter, you’re saving your subscribers the time of finding those articles for themselves AND you’re positioning yourself as their go-to resource for that news. If your subscribers are used to only getting your original content, give them a heads up in your curated newsletter that you’re trying something new. Write a quick description of the articles you’re sharing – why are you sharing them?

    I cover more tips for writing and sending curated email newsletters in this blog post.

    I hope this helps!

    Kristen

  9. Kulwant Nagi

    5/7/2016 8:43 am

    Much needed feature as per the demand of the market… and it’s here.

    Happy to see your understanding of the market needs, and delivering the products with great features and easiness of use.

    I am going to grab it right now. 🙂

  10. Chris

    5/7/2016 11:54 am

    Hi Kristen

    Thanks for those links, downloading the app from itunes.

    Lets see how it goes.

  11. Douglas Lampi

    5/10/2016 8:43 am

    I’m publishing in a niche that has so much news unfolding – I hope these curated email make it easier to share the cutting edge.

  12. David

    5/11/2016 7:07 am

    I already publish a curated newsletter ‘manually’ using AWeber. I like to add value by commenting extensively on each link, so I really need to use a proper keyboard – iOS devices certainly aren’t the best for this kind of input.

    My question is: When are we going to see a desktop version of Curate?

  13. Pam Scott

    5/11/2016 5:46 pm

    Love this app! How do I add pictures to the curated articles. Two came up with pictures and two did not have pictures, even though the articles themselves had pictures. How do I deal with this, know that pictures are vital for helping content get eyeballs?

  14. Harsh Agrawal

    5/12/2016 1:45 am

    Pretty neat & loved it. I just tried it & curated a newsletter regarding WordPress. I have three feature suggestions for next update:

    1) Option to personalize the newsletter.
    2) Option to curate & save newsletter on Mobile. Later it can be edited by the web interface of Aweber.
    3) Option to customize the footer.

    Overall, neat job with Curate app. 🙂

  15. Ruth Collis

    5/12/2016 5:35 am

    Thank you for the mention of Google Keep!

  16. Dan

    5/15/2016 8:30 am

    Not useful for those without mobile devices.

    Something you should check out is 45minutefreedom.com/learn-to-earn.

  17. Leonardo LaVito @ LargerList.com

    5/16/2016 9:49 pm

    Great app! 🙂 Though I almost confused it for one with a similar name in the App Store…

    It’s a great addition to my content curation arsenal, for sending interesting list building methods I find from time to time.

    However, I hope the desktop version will be coming soon as well. Along with more personalization and customization features.

  18. Lucille Zimmerman

    5/23/2016 5:18 pm

    I’m excited about Curate. I just shared the news about Curate with a private group of serious authors (Hope Writers).

    I am not a technical person but was surprised at the simplicity and professional look of my first Curate letter.

    I am a Licensed Professional Counselor and author. I sent six or seven of my favorite TED talks.

    http://archive.aweber.com/selfcarelist/A20dW/h/My_favorite_TED_talks.htm