Automate Paid Email Subscriptions with PayPal
By Nick Moore December 15, 2011
The AWeber/PayPal integration makes it easier than ever to add your customers to your email list.
We love to talk about the new capabilities of the API, which made this integration possible. But in our excitement, one of the new features didn’t get quite the spotlight it deserved.
So today, I’d like to (re)introduce you to AWeber’s integration with PayPal subscriptions, which enables you to manage a paid newsletter with ease!
How Can You Use This?
Perhaps the most obvious way to make use of this feature is to have a paid subscription to your newsletter itself. If you have valuable content to sell, you can easily automate the subscription process, creating another revenue stream.
If you have a PayPal subscription set up for another reason (a print magazine, for instance, or paid membership to a website), it’s still a good idea to tie your mailing lists to subscribers’ payments: adding value through an email campaign tied to their subscription is a great idea, and gives customers another reason to stay with you.
Remember, the key is to send content that customers will find useful. If the product is worth it, people will be willing to pay.
How Do You Set It Up?
The first step in setting up this integration is to create your subscription in PayPal.
Then, if you haven’t already, set up the PayPal app in your AWeber account. You can find the app at the My Apps page of your account.
Note that by setting this up, you’ll be able to use automation rules to move customers to new lists when they make a purchase and having a different list for each product that you offer.
You don’t have to do anything else. AWeber will automatically add new PayPal subscribers to your list. Then, if they cancel their payment, they will be unsubscribed. When they catch back up on their payments, they go back on the list – everything is automated.
What Have You Done So Far?
We did mention this feature previously, so we were curious: how many of you are already using the PayPal app? Have you tried using it for subscriptions? Share your story in the comments!
