Free HTML Email Template: “Download”

New HTML Email Template Released!

After the positive response to our last free HTML email template, “Welcome”, I set out to create more HTML email templates to suit specific common types of emails you send.

Today, I’m happy to share the newest addition to our family of functionally themed email templates

The “Download” HTML Email Template

Use this template to share files with your subscribers:

File Download TemplateAudio Download Template

It comes in 3 different editions:

Each one is available in 6 different color schemes – the same ones from the “Welcome” template.

Green, Maroon, Orange, Blue, Navy Blue, and Purple.

How Can I Attach A File To This Template?

The short answer: you shouldn’t.

I’d really like to stress the point that its rarely a good idea to attach a file directly to an email that is being sent out to a large list of people.

Instead, have your web designer upload the file on your web space and provide you with a direct url. Then simply replace the link in this template with the direct url to your file.

Here are a two reasons why this is beneficial:

  1. It allows you to track how many people download your file.
  2. Attaching a larger file directly to your email may cause some deliverability issues with corporate email filters and other stricter systems.

AWeber Customers:

Log into your account to try out 18 different variations of this template when you create a new message:

Log into your account

Have a Theme Idea for a Future HTML Email Template?

I’d love to hear some feedback on the templates I’ve created and what kinds of HTML email templates you’d like me to pursue in the future.

Share your thoughts on the “Download” template, and ideas for future ones, below!


  1. Pushy Hamper

    10/29/2008 6:39 pm

    I think this is a great template as a compainion to the welcome later.

    I’m actually giving away a PDF for my new subscribers so this perfect for me.

    I’ve not switched to templates myself yet but with more and more offerings, I’m certainly tempted.

    Thanks in advance as I’m sure I’ll be switching soon.

  2. Terry Retter

    10/30/2008 11:10 am

    I like these new additions and have thought about how I can use them for future newsletter issues.

    Not being fully HTML literate, I do struggle with some formatting issues with the templates.

    I like the two column format but usually have more that two main articles for the left column and always have more than three items for the right column. Plus I would like to add a text box in the left column with a different background. I have not figured out how to add all of this stuff yet. So it would be terrific if there were a template where we could specify the number of "boxes" we need for each column as configuration input and the template would create then such that we could then cut and paste content (including images) into the boxes.

    Too much to ask for?

  3. Jeff Davis

    10/30/2008 2:37 pm

    Wow, this changes everything!

    What a wonderful development!

    Thank you so much, I really

    heart aweber!

    Best Wishes,

    Jeff Davis CEO

  4. Eleanore

    10/30/2008 3:27 pm

    I love this new template!

    But I am having a hard time figuring out how to use it. How do you add the link to the PDF? Is there a tutorial or some instructions on how to fill it in?


  5. Gary

    10/30/2008 3:34 pm

    A great template to create would be a featured video.

    Allow a space for a video thumbnail and a description.

    and make a variation for a video tutorial series… part 1, part 2, etc.

    that would be great!

    Thank you for creating these new templates I can’t wait to figure our what to offer my members!

  6. Chineme

    10/30/2008 4:08 pm

    Help! I am a complete technophobe and do not understand what this email template (Download) is about!

    Do I download what you have provided to find out more info? Or is this a tool that is to be used to allow others to download stuff from me? And, if so, how??

    Any clarification will be much appreciated.

  7. Brigitte

    10/30/2008 5:48 pm

    great idea, but I can’t help but to wonder,
    can one set up the downloads, wherein,
    they can receive payments from thier list before the downloads
    are distributed.

    In addition, I love the 6 color schemes, but would love to see
    the color pink amonst theme 😉


  8. karen Swain

    10/30/2008 5:49 pm

    I am not sure how to access this template or what to do with it.
    Is it for email messages?
    Do I copy and past it into my program that I make emails templates and web site pages with?

  9. Tobias Fransson

    10/31/2008 3:21 am


    I have been waiting for more of this.

    One thing I would love to have added is the

    Forward to people that may benefit

    Was this forwarded to you? subscribe at…

    Thing you have in the right part of your email’s or had.

    Other then that keep em coming!

  10. Gobala Krishnan

    10/31/2008 4:20 am

    Thank god for Bob. We love you Bob.

  11. Bob Ricca

    10/31/2008 9:58 am

    @ Terry
    Your feedback is much appreciated and I’ll definitely keep it in mind when creating future HTML email templates!

    Although this particular template is not directly applicable to a newsletter design, you might want to check out some others in your account.

    To name a few:
    PureType (2col)

    All of which sort of lend themselves to a newsletter design, having multiple "sections" per column.

    So far I’ve created a "Welcome" template and now this "Download" template both sharing the same theme to carry over design consistency within your subscribers mailbox. A newsletter edition might be just around the corner 😉

    @ Eleanore
    I’m glad you commented on this. I’ve actually added a section to this post to aid people on what to do regarding attachments. Although I don’t recommend it, if you still feel strongly about attaching a file you can follow this knowledge base post.

    You beat me to the punch! An email template focusing on video/podcast content is something we’ve been kicking around the office for a few weeks now.

  12. Amelia Brazell

    10/31/2008 12:35 pm

    This should makes things so much easier to share content.

    Thanks so much.

  13. Tammi

    11/1/2008 3:14 pm

    Hey Bob,
    So I could load a video to YouTube and then place it in the html template to send out to my list to view?

    …..Or I could create an audio through Audio Acrobat to place in the html template to send out to my list?

    Just want to make sure I’m "on the same page" here!

  14. Doug Bauknight

    11/2/2008 7:37 am

    I too have PDFs that I send out in my 7 Day Quick Start Guide and this template would be perfect. I have attachments each of the 7 days but this brings it to the forefront. (Many new subscribers don?t see the current attachments.)

    This would also be perfect for the bi-monthly Leadership Calls we host. I record each of them and now host them on my own server.

    One question and this is somewhat off topic. (sorry)

    Many of my Newsletters are loaded with graphics and links and while writing them in A-Weber, it slows down the more I load it up. Do you have any recommendations on a program which enables me to write off-line, and then copy and past the source code (HTML) into A-Weber?

    I?m looking for the same functionality of A-Weber program when writing, with WYSIWG and HTML formats, just off-line.

    Thanks and love the template!

  15. Bob Ricca

    11/5/2008 10:08 am

    Sorry for the delayed response… just got back from the "Future of Web Design" conference in NYC. Pretty awesome stuff!

    @ Tammi
    If you plan on using YouTube as a place to host your video, I’d recommend changing the call to action in this template to say something along the lines of "Click here to watch" and then change the link location to go to the URL of the YouTube video. Make sure to use the "URL" location and not the "Embed" code when copying the code within YouTube’s interface.

    @ Doug Bauknight
    Depending on your knowledge of web design and HTML code you can really use any plain text editor. Although regarding editors with a WYSIWYG built in, this article immediately comes to mind:

    25 Useful WYSIWYG Editors Reviewed

    One thing I will worn you regarding a majority of new code editing programs:

    In the last few years there has been a strong push to standardize the way code is written for the web. Email, on the other hand has not be standardized to this point.

    Taking this into context, the way I would code an email today is similar to the way I would code a web page 5 years ago. Therefore using a modern code editor will embrace the new way of doing things, which could possibly cause your designs to break within various email clients.

    Good luck and you can always hit me up via email if you have any more questions!

  16. Hans Henrik Appel

    11/7/2008 6:51 am

    Hi. I really like this new template, but there seems to be a problem with the File Version zip-file…

    When I download, the package only contains one file – file_version. This file has NO extension… 🙁

    Then I renamed it to (so I had a zip file inside the original zip). That solved the problem. I could now unzip both files and get to the .html files…

    Just wanted to let you know, since others could experience the same problem.

  17. Bob Ricca

    11/11/2008 9:39 am

    @Hans Henrik Appel
    We have been getting some minimal feedback from customers having trouble unzipping the files. Unfortunately, this is an error we are having trouble duplicating and therefore its hard to figure out how to fix it. Now that we’ve unzipped and rezipped these files on multiple machines and operating systems without any issues, our suspicion is now leading us to believe wordpress might be the culprit corrupting the files.

    In the meantime, if you or anyone else reading this comment is having trouble with the zip files… please feel free to drop us an email and we will be more than glad to send the files to you. 🙂

  18. Bishop

    11/18/2008 9:02 am

    I noticed someone asking how to get paid before the person gets the product download email.

    That’s actually very simple… follow this flow…

    1.- Person goes to your sales page.
    2.- Person buys
    3.- your thankyou page for that product is your aweber opt-in
    4- person ‘registers/opt’s-in to receive their purchased product.
    5.- aweber delivers the confirmation email
    6.- person clicks the link to confirm.
    7.- when the person does this, two things happen…
    7a.- Another email is triggered from your aweber account (your product delivery email)
    7b.- A web page is opened (confirmation page)
    8.- Create an upsell product page to use as your confirmation page.

    End result – the person opts into your ‘buyers’ list, the person receives the product he purchased via your autoresponder, and the person is presented with another chance to buy another product from you via the confirmation page.

    See? Simple as simple can be…. and yes, very profitable too!

  19. Steve

    11/22/2008 9:01 am

    great product but, and I’m probably asking to much here, is there a way to limit the number of times a pdf/file can be downloaded from the email template. Either something clever within the template or the aweber back-end?

  20. Bob Ricca

    11/24/2008 11:23 am

    Unfortunately at this time we don’t offer that sort of functionality. What I would recommend is talking to the person that set up your website and maybe they could come up with a solution that best suits your needs.

  21. pavan

    1/25/2009 1:36 pm

    wow dude awesome man ……..gr8 work

  22. Imran

    9/6/2009 4:55 am

    Thanks a lot for sharing this clean template. Its really hard to find good email templates.

  23. Excellent HTML Newsletter Templates – Best Of | Tools

    11/4/2009 8:36 am

    […] DownloadThis is a great email template to use when sending over a note asking someone to download a file. This template also comes in 3 flavors – one for PDFs, one for audio, and one for any other files, as well as 6 colors – so youre able to easily customize your readers download experience. […]

  24. Visitor

    7/26/2010 4:07 pm

    Politically-themed templates would be useful!

  25. fabk

    12/21/2011 4:58 am

    Thanks for the template, i have downloaded it, i am new to this field and this really helped me a lot in building my content, keep posting more stuff.