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What is marketing automation?
Marketing automation is the process of utilizing software to automate specific marketing tasks. It refers to the actions that take place automatically based on subscriber action. Automations can range in complexity, making this a powerful tool in your marketing toolbox. This can include simple actions like automatically sending a welcome message when someone subscribes to your list. It also includes robust targeting based on clicks within a message or making a purchase.
How does marketing automation work?
Marketing automation works by utilizing software to automate specific marketing tasks.
An example of how marketing automation works is with a welcome campaign. Using an email service provider, such as AWeber, an email would automatically be sent when once a prospect signs up to receive your emails. This could be a single email welcoming a customer to your organization or a series of emails.
What is marketing automation primarily used for?
Marketing automation is primarily used to steam-line marketing related processes leading to improvement in efficiency and productivity. These processes include scheduling and tracking marketing emails, lead generation, web analytics and customer behavior tracking.
What are examples of marketing automation?
Examples of marketing automation include:
- Welcome emails
- Cart abandoned emails
- Triggered social media posts
- Re-engagement campaigns
- Lead nurture series
- Behavior-based automation
- Transactional emails like order confirmations
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