Click-Through Rates (CTR)

What is a click-through rate?

Click-Through Rate is the rate at which a particular URL in an email message is clicked based on the number of subscribers who opened the email.

How to calculate email click-through rates?

Email click-through rate is calculated by dividing the number of people who clicked a link in the email by the total number of emails sent.

Paid advertising, such as Google Ads, click-through rate is calculated by dividing the number of people who click the ads by the number of impressions (the number of times your ad appears).

What is a good click-through rate?

A good email click-through rate (CTR) will vary by industry and type of email, but on average a good CTR is about 2.5%.

A good click-through rate (CTR) for paid advertising will vary by several factors including ad type, ad positioning, and keywords. On average, a good paid ad click-through rate is about 2%.

Related: 14 Powerful Tactics to Improve Your Email Click-Through Rates

What is the difference between clicks and CTR?

Clicks are the number of times a search ad or email link is clicked. Click-through rate is the percentage of time those search ads/email links are clicked.

Is click-through rate a KPI?

Yes, click-through rate can be a KPI (Key Performance Indicator). A KPI determines the effectiveness of a campaign. So if click-through rates is a metric you determine to be important to the success of a campaign, you’ll want to makes this a KPI.