5 Steps to Send Valentine’s Day Emails Your Subscribers Will Love
By Kelly Forst January 28, 2021
Make your subscribers feel extra loved this Valentine’s Day. And see unique Valentine’s Day email examples to inspire your own.
Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love.
And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email.
Don’t have an email campaign planned? You don’t want to miss out. Last year, it was estimated that the average person will spend around $71 on Valentine’s Day.
Want in on the action? Here are our top 5 tips to send Valentine’s Day emails your audience will love.
Tips to send lovable Valentine’s Day email campaigns
Craft the perfect Valentine’s Day email subject line
Be specific in your subject lines and use words that clearly convey what your email contains. Subscribers prefer opening emails that are most relevant to them.
For your Valentine’s Day emails, be sure to mention that you’re sending them a message that relates to the holiday. Whether you’re a restaurant owner and want to remind subscribers to make a reservation, or you’re a baker hoping to encourage people to buy sweet treats for a loved one, be sure to tie it to the holiday:
“Time’s Almost Up! Make Your Valentine’s Day Dinner Reservation at Cibo Ristorante Now”
“Need Chocolate? Pick Up A Sweet Treat For Your Valentine at Joe’s Bakery!
Offer something thoughtful for the holiday
Valentine’s Day is a time to celebrate love — and self-love. Can you offer something unique and special that stands out? How can you add a special twist to the traditional Valentine’s Day gift giving?
And don’t forget about those who may be celebrating Valentine’s Day alone. That’s why I love this email from Papersource, which focused on self-love this time of year.
Send a personalized follow up email to those who purchased — and those who did not
Send some extra love to those who purchased from you. You can send a tailored email with related products or services that they may be interested in based on their purchase. Or, send them a ‘thank you’ gift with a gift card or discount on their next purchase.
Using segmentation, you can also find out who did not open your Valentine’s Day email. Entice them with a reminder that Valentine’s Day is right around the corner and include an offer they can’t refuse in the subject line.
Make your Valentine’s Day emails eye-catching
Beautifully designed emails tend to pop in the inbox. Add some Valentine’s Day flair to your messages to stand out and visually indicate to your readers that this is an exclusive, seasonal offer.
Colors like pinks, purples, and reds are natural choices for Valentine’s Day. Readers will immediately know you’re presenting them with a unique, seasonal offer.
Or, use eye-catching GIFs (like the one below). Adding some movement to your emails is a great way to draw your reader in.
Pro tip: Want to use a GIF in your email? We put together a Valentine’s Day GIF Guide, just for you.
Create a sense of urgency
Remind your subscribers that Valentine’s Day is right around the corner by including the date (February 14) in your subject line. For your subscribers who let the holiday creep up on them, they might be encouraged to see how you can quickly help them out.
Five Below sent an email with the subject line “ok but v-day is LITERALLY tomorrow,” successfully creating a sense of urgency for folks to get their shopping in sooner rather than later.
Unique Valentine’s Day email examples
If you sell products or services that fit in well with the holiday naturally — fantastic. You do you!
But so many companies aren’t necessarily selling products or services that fit in with the vibe of Valentine’s Day. If you find yourself in a similar situation, you’re not out of luck. Check out how these brands stood out with unique takes on the traditional holiday email.
To draw customers into their retail stores on Valentine’s Day, glasses retailer Warby Parker compiled funny tweets from customers, joking it’s the perfect place to find romance. I don’t know if it worked, but it definitely made me laugh.
Handy, a house cleaning and handyman services provider, reminded subscribers their homes need some love, too. I don’t know about you, but I don’t usually think of home cleaning as a traditional Valentine’s Day offer — but they presented it in a way that fit in with the holiday perfectly.
Bloomscape, a home plant ecommerce company, took a unique approach on a more traditional Valentine’s Day gift. Instead of roses, Bloomscape pointed out that houseplants make a great gift.
Your own Valentine’s Day email templates
Inspired to create your own Valentine’s Day email campaign? Check out the professionally designed templates by AWeber below.
They’re free to use when you become an AWeber user, too.