The Easiest Way To Get Whitelisted And Grow Your Business At The Same Time
Often you’ll ask subscribers to whitelist your email address so your valuable messages do not end up filtered. This takes a bit of work and know-how though, so you will only get a small number of subscribers who will do this for you.
Here’s a method that helps you effortlessly get whitelisted while increasing your value to subscribers at the same time: ask your subscribers to reply to you.
In many email clients and services, replying adds the recipient to the person’s contacts list or whitelist. If someone replies to you, then your emails will get to their inbox right away (content factors aside). But how do you get readers to reply?
Two Special Questions
The best way I’ve found to get subscribers to reply to you and therefore have your email automatically whitelisted in their address book is this:
Reach out to new subscribers with a special question. Two special questions, actually.
Make your first follow-up message the welcome message that includes any links or attachments or information you promised them for signing up. Then follow-up the same day asking the person to let you know if they received the download/information/gift and what they thought about it. This is not only great customer service, but people will reply to let you know, and that whitelists you.
But even better, the next day send another follow-up message and ask a simple question guaranteed to get a great response: What is your biggest problem with ______?
Just fill in the blank with the topic of your business product or service. People love to share their problems, especially with an expert and someone who might be able to help them out.
You not only get added to their address book when they reply, but you gain a great deal of insight into your market.
Other Ways to Get Replies
Here are a few other ways to get your subscribers to reply to you and be happy doing it:
- Contests: “Just hit reply to enter.”
- Surveys and questions: “Hit the reply button to let me know what you think.”
- Requests for tips: “Do you have advice for Reader X who asked this question? Please hit reply and share your tips.”
- Gifts: “Hit reply to say hi and let me know if you’d like to receive the free report on….”
- Introductions: Get to know your readers at the same time: “Hit reply and let me know where you hail from and a little about your business/life/job.”
Replies Help Build Relationships
Before you put this whitelist technique into action, create a spreadsheet to store all replies in because you can use these emails from subscribers talking about their problems in several important ways:
- Inspiration for blog posts or newsletter topics.
- Anecdotal feedback for future products and services development.
- SEO and natural language phrasing.
- Ideas on how to offer better service.
Each problem reported is valuable.
Doing it this way, with a followup right after subscribing, establishes a great relationship from the start. It also shows you care. It’s personal if you reply back. And it helps your future emails land in their inbox instead of the spam folder because you’ve become a real person to them and to their algorithms.
John Four of Gamer Lifestyle and Roleplaying Tips is an RPG game geek who has been writing and publishing an email newsletter for gamers since 1999. His philosophy is to have more fun at every game and to play more often!