Small Business Saturday 2013 Action Plan

Small Business Saturday happens on November 30. For the third

small business cartoon

Small Business Saturday happens on November 30. For the third year in a row, American Express is encouraging consumers to “Shop Small” and support local establishments in their communities during the holiday season instead of shopping at big chain retailers.

Consumers spent $5.5 billion at small businesses on this day last year. 67% of consumers are aware of the Small Business Saturday push to support local shops. But less than half of those aware actually went out and shopped.

AWeber loves small businesses. We want you to succeed as much as you do. And we’ve got a plan to help you promote your shop and get more holiday business than last year – and all through the rest of the year, too.

Your Small Business Saturday Action Plan

You’re a busy business owner, especially during the holidays. We get that. That’s why we put together this simple plan of action to help you market your business before Small Business Saturday and follow up with new customers to keep them coming back to your store all season long (and beyond!).

We’ve laid out a plan of attack for emails and social media, plus how to use your email list to reach out to your new customers once Small Business Saturday is over. Good follow-up is the key to getting the most from Small Business Saturday. What good are new customers if you don’t stay in touch and get them to come back?

Download the AWesomely easy action plan here:

small business Saturday action plan

And that’s not all. We’ve got more resources for you on our Small Business Saturday page. Snag special email headers, an infographic on small business marketing and more to help you prepare for the big day.

What’s Your Plan?

What’s your Small Business Saturday action plan? Share your marketing ideas in the comments!


  1. Dare

    11/15/2013 6:57 am

    Thanks Rebekah, just finished downloading the action plan ( its in PDF).

    Another awesome reasom why I love Aweber, they share information to assist small business owners ( myself inclusive) succeed.

    Thanks for sharing.

  2. Ken

    11/15/2013 4:31 pm

    You should mention that American Express has tools to easily create marketing materials around Small Business Saturday that will also allow you to apply for a free listing that includes a picture (not a bad idea from a marketing point of view).

  3. Vasya Postranski

    11/19/2013 2:45 am

    Will definitely support this and share this to my friends. Thank you Rebekah for posting this.

  4. Niki

    12/11/2013 4:58 pm

    Thank you for this post. I will share it! 🙂

  5. Merle

    2/5/2014 5:51 am

    Thanks for sharing all these informations to the readers. I had just finished the downloading. Thanks for this action plan. Keep sharing more about the same.

  6. Matthew Go

    2/13/2014 8:41 pm

    Thanks for this action plan, downloading right now. I hope this is works with my online business.