Upcoming Site or Product Launch? Start Marketing Now With Launch Effect
By Crystal Gouldey April 23, 2012
If you want to drum up interest in your new
If you want to drum up interest in your new product or site, but don’t have the site viewer-ready yet, you need Launch Effect. It’s a WordPress theme that allows website visitors to sign up to receive updates, and also provides a unique URL for the subscriber to use to share with friends. Referrals are tracked in your Launch Effect account.
Recently, they’ve created an app for AWeber that allows you to integrate your Launch Effect account with your AWeber account. This app adds Launch Effect subscribers plus referral information to your list.
Why Should I Use This with AWeber?
If you’re already using Launch Effect, this app allows you to easily stay in touch with people interested in your product(s). You can use your AWeber account to send countdown emails out, perhaps offering sneak peeks and other information about the upcoming release. Even after the initial product launch, you’ll want to maintain communication with subscribers, informing them of sales and new happenings with your company.
Since you’re also able to track how many people subscribers refer, you can set up a rewards program for those that refer a certain number of subscribers. For example, you can send a coupon to subscribers who referred at least five others.
How Do I Get Set Up?
First, you’ll need to download the app. Then just follow Launch Effect’s instructions:
- Under the “Integrations” tab, click on the “Authorize Launch Effect” link for AWeber to get the authorization code.
- Enter in the code in the next field.
- Select the subscriber list you’d like your subscribers added to.
Once added, you’ll be able to view Launch Effect additions and data on the Subscribers Search page in your AWeber account. The subscribers will be able to receive your broadcast and follow up messages after they confirm they’d like to be on your mailing list.
Read Launch Effect’s announcement of the app here.