How Interactive Emails Will Change Marketing Forever
By Liz Willits July 16, 2019
And how you can start creating them today!
The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page.
But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for Accelerated Mobile Pages. It allows email marketers to easily create emails that are interactive, not static.
AWeber is the first small business email service provider to support the new AMP for Email technology. “Interactive email opens up amazing potential for marketers to engage and connect with subscribers in ways they’ve never been able to before,” says Dave Stys, AWeber’s Technical Product Manager. And a recent study from Kapost found that interactive content drives 2x more conversions than static content.
Learn what interactive emails are and how you can use them in your email marketing below.
(Try AWeber free for 30 days and build your own interactive email.)
What are interactive emails?
Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage.
Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if they need it. “It will open up the opportunity for email subscribers to engage with content without ever leaving their inbox,” AWeber’s Creative Director Chris Vasquez says.
5 examples of interactive content
With a carousel, your subscribers can click to navigate through different images, products, or blog posts in your emails. If you have multiple pieces of content to display in your email, you can use a carousel to save space and enhance the design of your message.
Big news! We just added the AWeber Image Carousel, powered by AMP for Email, into our drag-and-drop email builder. Just drag it into your email and add up to 6 images. You can use it today! Not an AWeber customer yet? Sign up for a free trial of AWeber.
When a subscriber clicks on an accordion, a section of the email will expand to show more content. You can use accordions to give subscribers the option to see additional information within your email.
A sidebar is like a website or app navigation menu. If you’d like to give subscribers the option to navigate to different webpages, use a sidebar.
Do you need to display different content for different subscribers? Now, you can add buttons to your email to let subscribers completely alter the content within a message.
For example, your subscribers can change the language of your email.
Add a working email sign up form to your message. Your subscribers can sign up for a webinar, email list, or event directly from your message.
AWeber has been experimenting with interactive and dynamic forms inside our popular weekly newsletter, FWD: Thinking. See what other AMP for Email elements we’ve tested here.
Use AWeber to build interactive emails.
AWeber is the first small business email service provider to support the new AMP for Email technology! Try AWeber free for 30 days and build your own interactive email.
You can follow these instructions to start building interactive emails inside AWeber today.
For a rundown on how to use AMP for Email in AWeber, sign up for our free webinar on January 17.
Want to learn more about AMP for Email? Visit the AMP for Email site to get code samples and examples.