How Emily from Jones Design Company Added Over 1,100 Subscribers to Her Email List

The following is a guest blog post from Christina Sullivan, Director of Brand Strategy at Heyo.

Meet Emily. She’s the blogger and designer behind Jones Design Company.Jones Design Company began in 2002 as a custom stationery business and transitioned into a blog in 2009. On the blog, readers can find topics like home decorating, crafting, organizing, beauty and fashion, combined with Emily’s incredible design skills.


Emily uses AWeber as her email marketing platform of choice, as email marketing is a top priority for Jones Design Company.

“Because we are primarily a blog, it is important to develop a relationship with our readers,” Emily said. “Using email to contact them several times per week with great content has been invaluable to the growth of our business.”

When she was looking for an innovative way to grow her email list, Emily turned to Heyo to begin running weekly giveaways on her Facebook page. Heyo was a great option since it integrates with AWeber and other email marketing providers.

“The goal for our giveaways is twofold: give our readers something great that they find valuable AND grow our email list. When choosing a giveaway platform, integration with our email service was top priority,” Emily said.

Once Emily had linked her Heyo campaign to her AWeber account, she was ready to start promoting her contests and collecting email addresses.

Emily’s results.

Using Heyo to run her weekly giveaways, Emily has been able to add over 1,100 emails to her AWeber email list. Her campaigns have received 2,062 impressions, which gives Emily a very impressive conversion rate of about 54 percent. That means that for every 100 people that viewed her giveaways, about 54 people entered their email address for a chance to win.

Weekly Giveaway

“Giveaways are always a great way to reach new audiences through viral shares, so we will continue to use this as one growth strategy,” Emily said. “As our email list grows, our reach increases, which ultimately leads to higher sales.”

Your turn.

Heyo is the easiest way to create mobile-optimized campaigns for your Facebook page. Sign up for your free 7-day trial of Heyo (no credit card required!) and connect with your AWeber account today!

To learn more about how you can use Heyo with AWeber, watch the video below:


  1. davidbackhamvn

    8/27/2015 11:30 pm

    I am so excited when I heard about this. It will help me to improve my email marketing to support for my business

    Thanks for sharing

  2. Teresa Baker

    8/28/2015 8:08 am

    What a great idea.

    I need to come up with a good give-away for my business.

    To the Think Tank I go…

  3. Ashwani Kumar Singh

    8/29/2015 11:18 am

    I have always ignored the importance of building Email list. But after seeing this story and several other stories of people getting successful with their Email List it seems like I did a great mistake by not focusing on it. :/
    Will start building my email list from now 😀
    Thank You for sharing this success story Christina and Monica 🙂

  4. Monica Montesa

    8/31/2015 2:00 pm

    Hi Ashwani,

    I’m happy to hear that you were inspired by the story. Good luck with growing your email list – I’m sure you won’t regret it! Let us know if you need any help along the way.

    – Monica

  5. Steven Boehle

    9/10/2015 9:49 am

    I have found that giveaways are very powerful. People love free stuff. I also believe that every business has something to give away.

    For example, a CPA could give away a free tax audit. A plummer can give away a free plunger. You just have to get creative.

    Great article!