How to Get Your Emails Ready for the Holidays
‘Tis the season to optimize your email marketing. Here’s our checklist for making sure your emails are ready for the holidays.
By Olivia Dello Buono November 9, 2015
It’s that time of year again. And for lots of small businesses, that means making sure your emails stand out in a crowded inbox. Whether you’re running a special promotion, or just want to send a little holiday cheer, don’t miss this lucrative opportunity to connect with your subscribers.
Here’s our checklist to make sure your next email campaign is holiday ready:
1. Check Your List… And Check It Twice
Let’s face it: It’s probably been awhile since the last time you’ve done some list cleanup. Before you start sending, take the time to remove subscribers who haven’t engaged with or opened your emails in a while. This will ensure that your emails make it to those who really want to read them. Your open rate will thank you.
Offering email subscribers a special gift or promo code is a great way to engage them during the holiday season. Your gift doesn’t have to have a cash value, either. Why not gift them your latest ebook or video course? Learn more about creating incentives people love.
3. Mobile Friendly
Let’s face it: who has time to spend on an email that doesn’t play well with mobile? And most marketers agree: 80% will delete said email and nearly 30% will unsubscribe completely (Litmus).
4. Use Integrations
The holiday season means your life is about to get even busier. Take advantage of integrations that help with list-building, audience targeting and more. Visit our App Showcase for a full-list of time-saving integrations.
5. Schedule Your Content
Identify key dates for your business. Are you running a promotion on Black Friday? Make note. Keeping an editorial calendar will help you identify the best opportunities to run your campaigns – and helps eliminate the guessing game of when to send your next email.
6. Optimize Your Subject Line
The inbox during the holidays is like a shopping mall during the Black Friday rush: Every email for itself. To ensure that yours don’t go unopened, craft a subject line that really gets subscribers to take notice. (Bonus points for best use of emojis.)
7. Test Your Campaigns
It’s never too early to think about next year. Run an A/B test to measure the success of a particular email campaign. The one that gets the most engagement and click-thrus is a good strategy to keep in mind for Holiday 2016. Here’s how to run quick and easy tests to optimize your marketing.
8. Have a Post-Holiday Plan
Don’t miss the opportunity to keep engaging holiday subscribers once the season winds down. Keep this in mind when you’re planning your editorial calendar. A regular email cadence will keep your business top-of-mind.
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Make sure your emails land on the nice list this season by implementing these tried-and-true tactics. Be sure to share how you’re getting ready for the holidays in the comments!