A Wildly Profitable Timing Template for Email Marketing
By AWeber Team May 8, 2012
Creating a profitable newsletter requires a little planning. Lucky for us, Trekity’s Adam Costa has already written half the plan!
This is a guest post from Adam Costa, editor in chief of trekity.com, a travel site. If you like to travel, follow him on Twitter for adventure and intrigue.
Creating a profitable newsletter requires a little planning. But once it’s set up, a newsletter continues to engage your readers for months or years to come.
In this tutorial you’ll learn:
- The psychology behind all profitable newsletters
- A simple newsletter schedule that works every time (be sure to download the free schedule template below)
- The three types of emails you’ll send (and the exact order to send them in)
This schedule template includes 30 emails, sent out over nearly three months. Every email (even the promotional ones) should be high-value, with the intention of getting your readers to know, like and trust you.
But before you write a single email you must…
Understand The Psychology Behind All Profitable Newsletters
What’s the number one rule for a successful newsletter?
Provide value in every email. Make bold promises, then over-deliver. Doing so builds credibility in your readers’ eyes, which means your next email will get opened – and eventually they’ll (hopefully) buy your solution.
AWeber – along with the following publishing schedule – makes this easy to do.
Use This Proven Autoresponder Schedule
Now let’s put theory into practice.
The first step is to create a spreadsheet which outlines your autoresponder series.
Here’s the one I use:
You can download the schedule here.
As you can see, there are three types of emails:
- Helpful Emails
- Pitch Emails
- Follow up Emails
Let’s look at each one in greater detail:
These are non-pitch emails designed to build trust with your readers. Do not even mention your products or services in these emails.
Think of helpful emails like blog posts. They should be between 500 and 1,000 words and solve a specific problem your readers have.
For example, if your market is interested in natural weight loss, your helpful emails could include tips for natural weight loss, fat-burning foods, or a list of “super foods” which promote weight loss. These topics demonstrate you understand their problem and can provide solutions.
In this autoresponder schedule you’ll write five helpful emails first. Then, after you’ve proven value to your readers, it’s time to send the first of three…
For the product pitches, avoid the hard sell. Simply address the problem your readers have, then lead them to your product in the email.
Please note: pitch emails are helpful, too.
The best approach is to provide educational content first, then end the email with education about your product or service and a few compelling reasons why they should buy.
For example, “5 Foods Which Burn Fat Naturally” would give your readers five foods, then offer them a list of 100 natural foods in an eBook.
Here’s an example of a pitch email:
The pitch email leads them to a sales page with testimonials, a strong guarantee and a prominent call to action (note: they should be able to read a sample chapter on this page).
Since you’ve already demonstrated value through your autoresponder, your readers are much more likely to buy.
Of course, you can greatly increase sales through…
Follow Up Emails
Once you’ve pitched a product, follow up a few days later and remind your readers about it. This email should either offer a limited time discount, stronger guarantee and/or testimonials from people who already purchased your product.
Here’s an example of what a follow-up email looks like:
Easy, right? Notice how we include benefits, testimonials and a guarantee in the email – but not the price. We just want to build the value of the product, then let them read the sample chapter before we talk about money.
What You Need to Do Next
Download the autoresponder schedule and start outlining your email series. As you write the emails, add them into AWeber, schedule them to go out every three or four days and presto – you’ve got a profitable autoresponder series which builds relationships for months to come.
Any questions? Let me know in the comments below!