Create Epic Video Marketing Campaigns With Wistia + AWeber
2015 is the year of video content. If you aren’t using it in your marketing mix, there’s no better time to start.
By Olivia Dello Buono April 7, 2015
If you’ve been following along on the blog, you’ll recall that we coined 2015 the year of video content, and for good reason! Video can boost customer understanding of your products or services by 74 percent, while building an element of trust and connection with your customers.
And since email marketing alone is already a powerful tool in a digital marketer’s arsenal, imagine just how epic your campaigns can be when you add video to the mix.
How It Works
Wistia’s video hosting service is perfect for small businesses and entrepreneurs looking to get their feet wet in video marketing.
With Wistia, you have full control over the look and function of your campaigns. Customize the video player to match your website branding and pick and choose the functionality that best suits your business needs.
Want a closer look? Check out our exclusive Wistia preview:
For those looking to dive into more advanced features, Wistia lets you explore the analytics of your campaigns, so you can see what works and what doesn’t.
Plus, their video heat mapping tools and viewing trends let you explore exactly which parts of the video your viewers watched, skipped and rewatched so you can pinpoint the content people want to see. Over time, you can track how your entire video library performs with trend graphs.
The best part? When you integrate Wistia with AWeber, you can capture email addresses directly from your video player. This is a fast and easy way to collect subscribers that are interested in your content.
It’s Easy To Get Started
Start using Wistia for free today or upgrade to their small business plan for only $25 a month. Team and volume-based plans are also available.
Looking to learn more more ways to integrating video into your marketing strategy? Then listen up! We’re sending two lucky marketers to this year’s WistiaFest, May 18-20 in Cambridge, MA.
We’re looking for inspired, connected and creative people who are ready to grow their business with video marketing. This year’s event hosts an awesome lineup, hands-on workshops and exciting networking events you won’t want to miss.
Don’t miss out! This is your chance to learn video marketing from some of the most influential voices in the game. To enter, and to view official rules, click here.
Looking for more apps to power up your email marketing campaigns? Find Wistia and all of our other featured integrations in our App Showcase.