Email Autoresponder

What is an email autoresponder?

An Email Autoresponder is a type of email automation in which a message is automatically triggered based on specifically requested information. This is the first message in the sequence of follow-up messages. For example, it could be the email sent after a confirmed new subscriber requests information.

What is the purpose of an email autoresponder?

An email autoresponder aims to establish trust with subscribers by sending the right message to the right subscriber at the right time.

How do I use an email autoresponder?

You can use an autoresponder to automatically trigger an email based on a number of different customer actions. Some of the more common autoresponder triggers are:

• Welcome new subscribers
• Onboarding series
• Fulfill a lead magnet sign up
• Event confirmation
• Event reminders
• Abandoned cart
• Purchase confirmation
• Membership renewal notice

Related: How to Write an Autoresponder Email Series

Should I use an email autoresponder?

Yes, you should use an autoresponder because they make for an easier, more efficient way for you to communicate with your subscribers by sending a series of scheduled follow-up emails.

They also create a better experience for your customers by sending follow-up emails once subscribers take a specific action such as opening an email, placing an order, or signing up for your email list.