5 Ways to Grow Your List with Facebook

As a marketer, you have to take advantage of every opportunity to grow your email list. Use these tricks to turn your Facebook fans into loyal subscribers and happy customers.

Have a healthy fanbase on Facebook? High-five! But how many of those followers are real, paying customers? If you want to start converting customers, you’ve got to get them engaged. And one of the most effective ways to do that is with email marketing.

Facebook can help turn casual followers into loyal subscribers, and eventually paying customers. Use these tips to boost your email list while taking your relationship with your followers to the next level.

Host a Contest

Want to grow your email list crazy fast? Hosting a contest or giveaway is one of the most effective ways to create buzz around your business. To get the best results, host a contest with a short entry period and valuable prize. You have to give away something your followers will actually want!

Ask your followers to enter their email address when they sign up for your contest. Be sure to disclose that they’ll receive your newsletter when they enter, so they’re not surprised when they start getting emails from you.

Tools like Heyo and Contest Domination make creating contests on Facebook a snap. Once your contest is ready, promote it on social media and your blog. More traffic means more sign ups!

how to host a contest online

Use Facebook’s Call-to-Action Button

It seems like every day there are fewer and fewer ways for businesses to keep their followers engaged with Facebook, so you’ll want to take advantage of every possible opportunity.

One of those opportunities is Facebook’s new call-to-action button, which you can use to link to your hosted sign up form. The button displays on both desktop and mobile at the top of your page, so it’s easy for people to find. You can even publish a form with AWeber using Facebook’s CTA button. The more you know!

Share Your Hosted Sign Up Form

If you don’t already have a hosted sign up form, you’ll want to stop everything you’re doing and create one ASAP. Why?

If your website is under construction, you don’t have a website yet, or if you just need a super easy way to share your form on Facebook, the hosted sign up form is the answer you’ve been looking for. All you have to do is create your form and hit save, and your form will be accessible on its own web page. Share it on Facebook to turn your followers into subscribers! Seriously, it’s that easy. Here’s how to create a hosted sign up form.

Promote Premium Content

Got great content? Sharing it on Facebook can help boost your list – here’s how.

Let’s say you just wrote an awesome blog post on meditation tips. Share one of your strongest tips on Facebook, but don’t give away too much. Tell your followers that if they want more tips like this, they can sign up for your email list (be sure to include a link to your hosted form). That way, they’ll never miss one of your posts.

Webinars and events are perfect for gaining subscribers on Facebook, too. If you’re hosting an upcoming webinar, ask your followers to share their email address if they want to participate.

Finally, if you have an ebook or a PDF guide, tell your Facebook followers about it and – you guessed it – ask them for their email address in exchange for a free download. Learn more about the power of incentives here.

Add a Sign Up Form to Facebook

Yep, there is yet another way to get your sign up form noticed on Facebook. Take advantage of the tabs bar and dedicate a section to your email sign up form. All people need to do is click the icon and they are sent to your sign up form or landing page.

Use images here that will capture attention and are relevant to your brand. Tell people what they can expect when they sign up, and make your call-to-action stand out. Here’s how to add your sign up form to Facebook.

add a sign up form to Facebook

Facebook and email marketing are the perfect pair for creating lasting relationships with your customers. To learn more about growing your email list with social media, check out our Quick Tips Video.

How are you using Facebook to promote your business? Tell us in the comments!


  1. Christian

    6/4/2015 6:42 am

    Hi Kristen,

    I really enjoyed the article, and it is extremely relevant considering how much harder it is to get engagement on a Facebook page – now that Facebook have changed their algorithm to favour paid posts.

    We have recently started using Facebook’s new call-to-action button, and I think it is a really great touch to have a distinct ‘next step’ call-to-action that is bold on your Facebook page.

    Many thanks!

    Christian 🙂

  2. Bijuterii

    6/11/2015 7:19 pm


    Great insights on how to enlarge your list from facebook.


  3. istanbul tours

    6/17/2015 4:37 am

    adding sign up form to facebook was a bit difficult but i did it 🙂 thanks for the information.