Articles & Tips

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A collection of articles with tips and best practices in email marketing, social media, digital marketing and more.

Web Analytics 101: Website Tracking for Beginners

By Sean Tinney

If you’re new to tracking your website’s analytics, getting started can be a little daunting. Here’s a breakdown of everything you need to get started and begin seeing better results.

6 Ways to Connect with Customers through Email

By Tom Kulzer

Email marketing is so much more than sending weekly flyers to subscribers – it’s about delivering valuable content to your fans, and building relationships based on trust. Read on for tips on how to connect with customers through email.

What to Write in Your Broadcast Emails

By Kristen Dunleavy

Broadcasts are perfect for delivering time-sensitive news to your subscribers. These content tips will help you craft an awesome broadcast email.

5 Ways to Use Emotion to Get the Click

By Kristen Dunleavy

Emotion has everything to do with whether or not someone decides to click on your ad. These five tips will help you use that emotional hook to your business’s best advantage.

Your Field Guide to Designing Mobile Friendly Emails

By Olivia Dello Buono

Today, more than half of emails are opened on a mobile device… yet less than half of marketers are designing with mobile in mind. Use these tips to make sure your messages are mobile optimized.