3 Tips to Target Your Subscribers Better
To achieve the best results we can with email marketing, it is imperative that we write both to and for our audience. In order to do that, we need to recognize that each of our subscribers is unique, often in significant ways.
If we are mindful of this, we can better:
To state it plainly, it helps for us to put ourselves in the shoes of our audience. This is something both our Education and Support teams stress to marketers, and ultimately, this is what I’d like to leave you with.
To give you a better understanding of what I mean by this, here are three examples of ways our subscribers can differ that I’ve thought and talked about lately:
Just the Tip of the Iceberg
By understanding some of the different traits of our readers, we can work to make our marketing tent bigger and reach out better to more people, or at least make a conscious decision to corral in the ones we can effectively reach, and knowingly let go of the ones we cannot.
I’ve listed a few today to provoke some constructive thought on the subject. But we’ve covered some of these in the past, such as Justin’s post on targeting your subscribers’ time zones, and we’ll continue to with posts on topics like list segmentation and effective copywriting.
Browse through some past articles, and stay tuned for future tips. If you have any ideas of some of the topics we might cover, please share them with us below, or let us know of these and other ideas by email.