Call to Action

What is a call to action (CTA)?

A call-to-action (CTA) is an instruction in an email or on a website designed to have the visitor take a desired action. Some common CTA’s are “buy now”, “sign up”, or “register”.

Related: How to Write Call to Action Copy to Get More Subscribers

What is call to action in advertising?

A call to action in advertising is the action you want your reader or site visitor to take next. Their goal is to drive the site visitor to take an action. That action could be to purchase a product or service, sign up for an event or leave feedback.

You can have multiple calls to action on a single page but in many cases it is best to have one main call to action per page.

What is an example of a call to action?

A call to action can be used for many things. If you are looking to build your audience, your call to action can be asking people to sign up for your email list, follow you on social media, share your content with a friend, or subscribe to your blog or YouTube channel. If you are trying to sell something, your call to action can be used to prompt people to buy.

What are some call to action words?

Common call to action terms when building an email list include:

• Sign up
• Join
• Join the community

For encouraging people to share content, calls to action include:

• Share with a friend
• Let your friends know
• Tell someone

If you’re selling something calls to action include:

• Buy now
• Purchase