How to Use LinkedIn to Build Awareness for Your Brand

By April 24, 2015

The following is a guest blog post from Jamie Turner, an internationally-recognized author, speaker and marketing thought leader. He is the host of The Jamie Turner Show, which is sponsored by AWeber.

If you’ve ever looked for information on using LinkedIn, odds are you’ve come across helpful material from Viveka von Rosen.


Viveka is an internationally known LinkedIn expert and author of the best-selling book, LinkedIn Marketing: An Hour a Day. She’s taught a whopping 95,000 (and counting) people how to create business relationships and how to generate business leads using social media. Viveka has even been recognized by Forbes as a key social media influencer for four years running.

The amazing thing about Viveka is that she never imagined that she would become one of the world’s leading LinkedIn experts.

Growing up, Viveka dreamed of being an actor or a professor. Those plans were abandoned somewhere along the way, but the passion to connect and instruct remained. She’d spoken and performed on stage since the age of 7, but little did she know that she’d be giving her first speech on social media in front of an audience of 500 millionaires and billionaires in a Waldorf Astoria ballroom.

Recently, I was able to interview Viveka on The Jamie Turner Show, a podcast sponsored by AWeber. In the interview, she reveals a number of fascinating facts and insights, including the fact that she made a meager 9 cents an hour writing her book. However, when asked, she said she’d do it all over again. Why? Because that’s what really took her career to another level.

So, what can you learn from Viveka’s rise to social media superstardom in the podcast interview below? A lot.

The secret sauce for Viveka’s success is made up of:

Drive

Having a goal or a dream isn’t enough – you have to go after it.

Adaptability

Sometimes things don’t go as planned, but you can’t let that determine your success.

And, not surprisingly…

Connections

Here’s the thing: proximity is power, and social media is a great way to get you closer to those with power.

Find out more about how Viveka used her drive, determination and leveraged the power of connections to achieve success, and how you can do the same in the podcast below.

Interested in learning more about social media and email marketing from the world’s leading experts? Click here to listen to additional episodes of The Jamie Turner Show on Stitcher Radio.

Keep reading:

How to use Instagram video marketing to drive more sales
Best Linktree alternatives for driving traffic, conversions, and sales
How to increase brand awareness on social media: 25 tips with expert insights and stories

Posted By

Brandon Olson

AWeber Educator

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10 Comments

  1. gary!

    4/24/2015 6:16 pm

    i am starting a network marketing business. i need help marketing it to the right people.i want to market it on social media. i need the word to get out entrepreneurs that is willing to spend money. i need it to get to the market that my product is interested in! is this what you do. can you help me! i need someone that can put this business on auto pilot. i need auto responder the whole works. i need it to on all the major social media that i can get it on.

  2. arash

    4/25/2015 3:37 am

    Thanks Brandon
    I love this! This is an awesome article, it really answered a lot of my questions. Thanks

  3. fely

    4/26/2015 8:48 pm

    I have been looking for work to do at home. I just open john sellers email and I join and pay 9.95 for his offer working on line at home. My problem is I don’t know how to start selling the products. kindly show me how to do from blogs to post and marketing pls. Thank you.

  4. Ankara Tercüme

    4/27/2015 7:22 am

    LinkedIn really helps you to meet with professionals all around the world. It is certainly beneficial for a brand.

  5. Robin

    4/27/2015 10:47 am

    Ive been looking for work to do at home. I just open john sellers email and I join and pay 9.95 for his offer working on line at home. My problem is I don’t know how to start selling the products. kindly show me how to do from blogs to post and marketing pls. Thank you.

  6. medan youth entrepreneur

    4/28/2015 1:57 am

    Are you sure? Are you sure? ok well, I will follow the tips that you have made , and hopefully this success , not just a discourse , thankyou

  7. paul

    4/29/2015 10:49 am

    Nice article. I feel that LinkedIn is one of the most underutilized tools for growing one’s business. Glad to see this write up.

  8. Megan

    5/3/2015 3:09 am

    Good read. LinkedIn can definitely be a big boost for building reputation and brand.

  9. Chris

    5/9/2015 3:24 am

    LinkedIn has been one of the best resources consistently for my business.

  10. FB

    5/15/2015 3:46 am

    Concept of delivering a branded customer experience has been around in US and Western Europe since early 2000’s. Now businesses in emerging market are taking notice of their brand promise and realizing that they need to deliver customer treatments that consistently emphasizes their brand promise. LinkedIn is just one of the few mediums that businesses in Iran are turning into to achieve such objective. Glad to see that the concept has shaped at a greater scale. this will allow those emerging market businesses to learn from other’s accomplishments in this space.