User Success Stories

Jackson Coffee Co.

Check out the Jackson Coffee Co. website.

Jackson Coffee Co. is a coffee house that opened in Jackson, MI, in 2006. They have since won the award for “Best Coffee House” in Jackson every year since they’ve opened, beating out big names such as Starbucks and Dunkin’ Donuts, along with other independent coffee houses. Robert Ernst is the graphic designer and social media manager for the business.

Jackson Coffee sends out a monthly email newsletter with coupons and also runs a birthday club where subscribers can receive coupons for their birthday. Recognizing that not everyone will want to receive monthly emails, subscribers can choose if they want to be on the monthly newsletter list or just receive birthday emails.

Emailing monthly coupons helps business grow by word of mouth: many of Jackson Coffee’s customers share email coupons with their friends, who bring more business into the store and sign up for their own monthly coupons. Encouraging coupon sharing might seem bad for business, but it’s resulted in even more loyal customers for Jackson Coffee.

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We asked Robert how valuable email is to Jackson Coffee: “It’s been insanely valuable! I don’t even know how to describe how valuable it’s been.

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