Worried About Reach? Send An Email!

Are you one of the 82% of marketers concerned about how to reach customers or how effective your reach really is?

Don’t stress. If you’re running an email campaign right now, you have the potential to reach a lot more people than you think. And if you’re not emailing yet? Now’s a great time to start, cause it’ll widen your business’s reach.

Here’s why:

People Like Email Better. Really.

60% of consumers like email better.

With the explosion of social media, you’d think people would rather connect with businesses in their news feeds than clog up their inboxes.

Surprisingly? That’s not true. A study from eMarketer shows that 60% of consumers prefer email newsletters to marketing on social networks.

And it makes sense when you think about it. People use social networks to connect with other people. Advertising feels like a violation of the conversation. An ad on Facebook or Twitter rarely gets perceived as genuine interaction.

The inbox, on the other hand, is starting to feel less sacred. It’s not limited to personal interactions anymore, especially thanks to features like Gmail’s tabs that create inbox space specifically for promotional emails (ie, your newsletter).

Also worth noting: the same eMarketer study shows email is preferred over postal mail, too. Only 20% of consumers would rather get ads in the mail.

More People Use Email

94% of Internet users have an email account.

It’s true. 94% of Internet users are set up with an email account. 61% of the online population are on social networking sites. While you could still call 61% a majority, email has much higher penetration.

That means by using email in tandem with your social media efforts, you increase your reach by 54%. That’s a lot of people you wouldn’t be reaching at all without email!

Need ideas for getting your social media followers onto your mailing list? We’ve got sign up forms you can put right on your business’s Facebook Page, plus automatic tweeting of your newsletter when it gets mailed out.

Your Newsletter Reinforces Your Brand

65% of people say email influences their opinion of a brand.

Do you sell services for other businesses? Then email’s a no-brainer for you. 65% of business-to-business (B2B) consumers say email newsletters leave the biggest impression of a business’s brand. Make a good impression with your email and you can influence some word-of-mouth marketing from customers who trust your brand based on your emails.

Make sure your brand carries through your entire newsletter experience, from your “from” name to your email template.

How Has Email Helped You?

Do you have an email campaign? We’d love to hear your story! How has email increased your own business’s marketing reach? Share your story in the comments.


  1. John Gibb

    10/24/2013 10:44 am

    I believe email is here to stay for many years, however, social media is something nobody should overlook.

    I see my friends and probably the majority of the web population spends hours every day on Facebook. With email, that’s just 5 or 10 minutes a day.

    I’d use, use both methods, and get the most out of each; definitely, you’ll see your business growth.

  2. David Rhodes

    10/24/2013 4:33 pm


  3. Denny

    10/24/2013 9:55 pm

    Where do I get the email addresses to send offers to?

  4. Jacques de Villiers

    10/25/2013 3:50 am

    I’ve been using email marketing since 1998. I still think it is the most cost-effective way of spreading your message and selling one’s services. With services like AWeber one can refine the message and the target audience.

    I’ve got to admit that I still get depressed when you send out your best work and you only get an 8% open rate and a negligible click through rate 😉

    But, in short – email marketing has been the mainstay of my marketing efforts and has made me a decent living for the past 15 years.

    So, I’m still a big fan of email marketing.

  5. Rebekah Henson

    10/25/2013 1:41 pm

    Hi Denny,

    Most people put a sign up form on their website to start collecting email addresses for a campaign.

    Here’s how to install one on your site: https://help.aweber.com/entries/21627471-how-do-i-add-a-form-to-my-website

    If you don’t have a website, we have some other ideas for building your list here: https://help.aweber.com/entries/21729456-Can-I-Use-This-List-

  6. Dare

    10/29/2013 6:13 am

    hi Rebekah,

    I recently signed up with aweber about three weeks ago and it has been a positive experience for me in terms of traffic growth ( still early to finally judge).

    I read the post, i guess it will really help most people including me because when I read it I figured out that it really good to reach customer’s by Email and it will help organizations.
    Thanks for the post Rebekah it really nice to read it and Learn Something from it.

  7. Randall Magwood

    11/2/2013 1:30 pm

    I prefer email marketing over social media also. You can do so much with email, especially with Aweber. You can send a beautiful HTML email, or keep it simple with a plain text email that gets the job done simply and easily.

  8. Ivan Widjaya

    11/13/2013 10:25 pm

    I am not here to bash or anything but I think that e-mail appeals to a particular market but then some people prefer updates on social media than on e-mail while others like it to be really personal or face-to-face. It really depends on the person. As a business owner, you should just be present in all these areas so that you can reach out to all of them.