Email Marketing Tips from Mom

Advice from MomMoms are the best. They urge us to be better, scold us when we’re wrong and scoop us up when we fall. Simply put, they are our biggest fans.

While motherly prodding is sometimes annoying, there’s no denying that ‘momisms’ guide us through lots of sticky situations and come in handy when we least expect them to.

Moms even know what they’re talking about when it comes to working on your email marketing campaign. Follow this advice for a mom-approved campaign.

Treat Others the Way You Like to be Treated

It’s the golden rule, and really quite simple to adhere to. Your email list is made up of people, and those email addresses that you covet really belong to human beings.

Don’t talk at them, but engage in conversation and invite feedback in a friendly and polite manner.

Be Yourself

Everyone is a little quirky. Use your uniqueness to your advantage and make your newsletter a reflection of your personal style. Your personality sets you apart, and it could be the edge that brings subscribers back for more each week.

Mind Your P’s and Q’s

Remember though, just because your newsletter reflects your personality does not mean it is the right stage for your personal rants and raves.

Be polite; don’t discuss topics that might offend your subscribers or you might have to wash out your mouth with soap!

You Catch More Flies with Honey Than Vinegar

Use an incentive in your web form to sweeten the deal. Outline the benefits to subscribing to your list, and always use positive language. If you constantly berate your competitors, subscribers will pick up on your negativity.

Take a hint from big box retailers. If a subscriber finds a product elsewhere for less, honor the discount if possible. If you don’t have something in stock, point your subscriber elsewhere. They will appreciate your frankness, and will remember that you were looking out for their best interest down the road, which will give you a great advantage.

What If Everyone Jumped Off a Cliff? Would You Jump Too?

Your competitor recently purchased a list, and now their readership has grown by leaps and bounds. Does that mean you should do it too?

Sometimes doing the right thing is hard. It’s not easy to build a list, but in the long run you will win when you have legitimate and engaged subscribers.

If You Make a Mess, You Clean it Up

Mistakes happen. If you send out an email without a subject line, or you send to your whole list instead of a segment, use the opportunity to apologize to your subscribers.

Don’t brush it under the rug or run and hide like when you broke your mom’s favorite vase in the 4th grade. As moms say, learn from your mistakes.

Never Be Too Proud to Ask For Help When You Need It

We’re always here to help – not just on Mother’s Day.

Give us a call or send us an email if you ever have questions!

And come back to this blog for more email marketing tips every week.

Are you a student? Your mom would want you to apply for AWeber’s email marketing scholarship.


  1. Lalitha Brahma

    5/4/2010 8:59 am

    What a timely article just before Mother’s day! Love this.
    I would add

    Don’t think that you have to do it all for your kids (subsribers), but ask for their help, because they want to contribute, if you instill confidence in them.

  2. Heather

    5/4/2010 4:50 pm

    Good point about keeping your own personal opinions (religion, politics) out of the newsletter, I think sometimes that gets forgotten!

    Great article, thanks!

  3. Yee Shun-Jian

    5/5/2010 10:33 pm

    Awesome! I’m sure my mom will approve of this…

  4. Ahmed Ali

    5/9/2010 7:03 pm

    Thank you so much for the advice.

  5. Wasim

    8/5/2010 3:04 am

    Cheers for this article.

  6. Yogesh

    11/20/2012 7:13 am

    I read this blog it’s really very informative for email marketing.