Even Better Template Customization Now Available

If you’re a designer, or you have a designer that

If you’re a designer, or you have a designer that works on your website and emails, the new message editor makes it incredibly easy to design the slick emails you desire for your email marketing campaign.

Most discussion here has focused on the drag-and-drop aspect of the editor because it makes it easy for the business owner who’s not HTML-savvy to create emails. But the raw HTML editor is available for extensive customization with a full screen mode that lets you choose a white or black background. The recent changes to the message editor make it even better for designers.

Earlier this week, we talked about how you can save templates to use in your entire account. But today we’ll look at what advanced customization options designers now have…

Create A Unique Design Code For Everything and Anything

Designers, when you’re in your client’s account, you’ll notice something new when you click on the Messages tab:

The “Email Template Manager” link will take you to a page that has a button for “New Template.” Click it and select “Developer Mode” to get started.

When you get to the next page you will see something that says “Email Layout & Drop Zones.” When you click on it, you’ll see the many different elements you have to edit:

Select any one of them, and you have your edit box plus a link that says “Documentation and Code Example.” This will bring up a box that looks like this:

With this information, you can create a fully customized template that can be used in the drag-and-drop editor. Pretty cool, right?

And We’ve Got Some More Resources For You

You may or may not be aware of the AWeber Labs site. This is the go-to place for developers who want to create apps to integrate other services with AWeber.

The Labs site has been updated to include tools for designers that will give you full documentation on our email theme language so you have everything you need to know about making completely customized templates in the new message editor.

Why This is Exciting For Customers

Customers, your designer can now create a template for you and save it, and that template will be available for you in every list for both broadcasts and follow ups. What’s more, you can use the drag-and-drop editor on it to make your own changes as necessary.

So now the message editor is easy for designers AND easy for you, allowing you to focus on what matters most: your business.


  1. Randall Magwood

    10/18/2012 10:57 am

    Great new feature. I’ve been thinking about switching to HTML emails for that professional look, but many email providers like to strip images or headers from the emails – making my HTML looking disfunctional and unattractive to read. But I’m sure that these new template customizations will help me to stand out from the crowd, and increase my email conversion rates.

  2. Wendell

    10/19/2012 7:53 am

    Nice. Thanks for adding new design features to the mix. I tend to go with generic settings for newsletters but I like having access when building sites for others. Aweber is second to none when it comes to email capture, response and sharing content. I would never switch. Thanks for all of the professionalism and hard work that you provide as well.

  3. DuShawn King

    10/19/2012 10:39 am

    Hi Ladies & Gents!

    Once again, we extend big Kudos to AWeber. Template Customization is another unique feature to help us improve our branding objectives while saving us time & money.

    We also appreciate the quality “member solutions” provided by your web-squad!

    If exceeding our expectations is AWeber’s goal, AWeber ranks top among our service providers. Recently we joined Aweber’s affiliate program and we plan to promote AWeber through our marketing channels.

    Bottom line? We highly recommend AWeber to small start-ups like ours.

  4. Mike C. Smith

    10/20/2012 10:34 pm

    One of the main reasons for making this comment is to say thank you for all the useful material and helpful advise as well as bringing new ideas forward.
    Customization of templetes sounds lkke one of those excellent ideas that I will take on board.
    Thank you again.

  5. Crystal Gouldey

    10/22/2012 7:23 am

    Thank you for your comments! We’re thrilled that you all enjoy this new feature.

  6. Tony

    10/24/2012 4:24 am

    Would this templates work well viewed on a mobile device?


  7. Crystal Gouldey

    10/24/2012 9:18 am

    Tony – Our templates have a width of 600 px, which is appropriate for mobile. You may want to read up on tips on how to make your emails more mobile friendly and this blog post is a good source for that.

  8. Kim Dushinski

    11/7/2012 1:47 pm


    I beg to differ. These templates do not look good on mobile.

    Is there no way to create a simple one column template that is graphically pleasing for desktop and mobile devices? I know CSS is tough on mobile, but what about a fluid layout? Would that work?

  9. Crystal Gouldey

    11/8/2012 8:10 am

    Kim- Thank you for your feedback. I think part of the beauty of using our email theme language IS that you have the ability to code your emails any way you’d like. It really gives you the ability to tailor your messages to your individual subscriber base.

    Responsive email design is definitely one option to pursue.

  10. Deni Saputra

    11/16/2012 7:15 am


    Can I save the message I created with “previous broadcast editor” to be a template?
    I found that new editor just suck and very limited to have a layout variations.

    Let me know

  11. Crystal Gouldey

    11/16/2012 8:38 am

    Deni – The template saving feature is for the new message editor only. We really believe the new editor is a great solution for businesses marketing with email, so we’re focusing on making that the best tool possible.

    If you don’t like the drag-and-drop interface, you do have the ability to work within the HTML and we now offer extensive resources on our email theme language.

  12. Jason Talbott

    10/3/2013 11:14 am

    Crytal, you said, “Our templates have a width of 600 px, which is appropriate for mobile”…
    Is there a way to not specify a width? I’m trying to make a template that won’t scroll left and right on a mobile device. My layout works beautifully, except for the footer that AWeber automatically adds with our address and the Unsubscribe and Change Subscriber Options links.

  13. Momekh

    5/11/2014 7:39 am

    Been a long time Aweber user.

    Just want to know if it is possible to use the custom theme templates on blog broadcasts?