How To Meet Your 2013 Marketing Resolutions: Part 3

Perhaps you’re good with at managing your time and getting emails out to subscribers. Maybe you’re even happy with the number of new subscribers coming in. If that’s true, your 2013 email marketing goals might focus more on making your emails more effective.

(If that’s not true, learn how to manage your time and emails better here and how to attract more subscribers here.)

Effective emails bring results you want, such as more sales. In order to determine if an email is effective or not, look at your reports. We’ll discuss what you can learn from these reports and how you can improve them to make 2013 your best year yet.

Why Reports Matter

Most email marketing service providers keep detailed reports on how your messages perform. You can see how many people opened your message and clicked on links, and whether those clicks brought you traffic, sales, downloads or unsubscribes.

Your open rate is important; it lets you know how many people opened your message out of the total you sent it to. In order for the subscriber to click a link to purchase your product or visit your website, they first have to open the email.

Once a subscriber has opened your message, you’ll want them to read and take action. Whether it’s a product your selling, an article you posted or a download you’re sharing, you’ll need them to click on something. Click-through rates can tell you what happened after a subscriber opened your message.

Some email service providers let you set up advanced analytics to track where subscribers go on your website, and what they purchase or download. If you have specific goals for your email campaign (more sales, more traffic), make sure you set this up so it’s easier for you to track progress throughout the year.

And last but not least, you should be able to see how many people clicked to unsubscribe from your emails. Keeping track of this can tell you what content people appreciate and what turns them away.

If you have the time, you should think about calculating another stat: the click-through rate on the number of people who opened your message. This can be done by dividing the number of people who clicked by the number of people who opened your message. This will give you a more accurate idea on how your messages are performing.

So What Do I Have To Do?

Here’s what you need to work on in order to get the results you want:

A word on expectations: Subject lines, from lines, send times and your email design certainly have an impact on your opens, but meeting subscribers’ expectations will also have an impact. Make sure you’re sending subscribers the content you promised at sign-up.

No Excuses This Year

Now that you have a plan, you’ll be on your way to making 2013 a successful year for your email marketing efforts.

If you have other suggestions for keeping marketing resolutions on track, please share them below.

By:
Education Marketing Associate (Crystal Gouldey Moore) on Google

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4 Comments

  1. Having and making reports are essential towards testing and tracking online. I personally like to write out my marketing goals each day and follow them each day.

    When it comes to email marketing, I like to keep my subject lines short, use personalization (first name), and like to turn on click tracking in my messages.

    1/18/2013 12:45 am
  2. Testing in Marketing is so powerful and I didn’t realize this was part of the equation at the beginning.

    So glad everyone experiments as it makes it that much more feasible for everyone to learn.

    1/21/2013 1:30 am
  3. I learn things new everyday about how important is to Marketing your products, all you have to do is to just keep blogging your product. Write down your goals, and visualize it daily.

    1/23/2013 5:05 am
  4. Excellent information. Creativity, Hardwork, Patience and a good marketing strategy is very important for your business to succeed.

    1/27/2013 9:10 pm