iPhone Tips for HTML Email
This spring, one of the biggest smartphones (the iPhone) joined with the biggest mobile carrier (Verizon). People are snatching up the iPhone in droves, which means your mobile email audience is the biggest it’s ever been.
If you send only plain-text emails, this isn’t a very big deal.
But many people send HTML. And HTML emails tend to look a little different on mobile devices.
But we know four easy ways you can make sure they still look good.
The iPhone 4G displays at a width of 640 pixels, so you’ll want your email to be just around that size.
Previous versions display at 320 pixels, which still works with a 640-pixel message – your design scales down nicely by half.
AWeber’s email templates are all around 600 pixels. Use them, and you’re all set.
Make sure you’ve got grabby, interesting content in the top, left section of your message. Try a headline, a picture or a paragraph that lets readers know something exciting is happening. They’ll need to scroll over and down to see more.
This actually has double impact. It gives an enticing glimpse to your subscribers who first encounter your emails in a preview pane. They’ll see either the top or the left, depending on their email client.
If the top left is where you ask your readers on a date, the bottom or right is where you move in for the kiss. That’s how Dr. Flint McLaughlin, who studies millions of emails at MECLABS, describes the email experience.
Keeping your call to action off the initial screen gives readers a second to acclimate. Once readers decide they’re committed enough to scroll down, you can ask them to take further action.
Get more subscriptions.
While you’re waiting for clicks on that call to action, generate a QR code for your brand. iPhones (and other smartphones) can scan these cousins to bar codes and be taken straight to your sign up form (just follow these easy steps).
You can get your QR code printed onto business cards, t-shirts – pretty much anything. So when all the Verizon-ites who just picked up iPhones are looking for fun ways to use them, they can sign up for your emails.
Or any other kind of smartphone?
If you do, does it matter if the email is big or small? Does the call to action’s location make a difference?
Or does your response just come down to the interest you have in the brand and whether they’re offering something you want?
Share your opinion in the comment section here – we’d love to see what you’ve got to say. (And if you’ve discovered any other helpful tips for crafting emails for the iPhone, we’d love to see those, too!)