How To Add an Opt-In Form to Your Facebook Page
Please Note: Facebook’s interface has recently changed. The FBML application we previously recommended is no longer available. Consult our knowledge base to learn the new way to add a form to your Facebook page.
Given Facebook’s continued growth, you’re likely to see even more discussions of how marketers can and should be using it to connect with customers.
For those of you who are running Facebook pages (or want to), there’s now an easy way to add fans and visitors to your email marketing campaigns…
Adding an Opt-In Form to Facebook Pages
Alex at the Return on Subscriber blog offers an excellent tutorial (complete with screenshots) that walks you through the process.
In a nutshell, it comes down to adding an application to your page that lets you insert HTML, then pasting in signup form HTML just like you would on any other web page (not sure how to add a signup form to your website?).
Please Note: This is for adding a form to a company Facebook page, not your individual/personal profile. (What’s the difference?)
What To Do With Your Facebook Page Opt-In Form?
I’m sure you have some creative ideas on what kind of offer you would make to Facebook visitors and fans.
I’m still brainstorming ideas for our own use; for now, the opt in form code on the AWeber Facebook page (which I set up immediately after reading the tutorial above) is for this blog’s newsletter:
(Click above to see the form on our Facebook page.)
What ideas do you have for incorporating an email marketing campaign into your Facebook page?
Update: a lot of you have called us with questions about this, so we made a video to show you how to do it. You can watch it here or in our Knowledge Base.
You can easily add a form to your Facebook page in just a few minutes.
Note: This is for adding a form to a company Facebook page, not your individual/personal profile.
(What’s the difference?). Fortunately, creating a Facebook page is simple, if you don’t already have one.
Watch a Video