Email & Social Media Marketing: The Powerful Pair

It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days.

My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy, flashy angles.

But you know what’s more important than splashy headlines? Bottom lines.

Email + Social = Biggest Impact

Business results are why we keep talking about, and using, email. These days, email is way more powerful when it’s properly integrated with social media, not seen as an afterthought or a channel to be managed separately.

If you’re into things like growing your audience, cultivating stronger relationships with customers, and increasing sales and ROI, then you’re going to love this.

We’ve teamed up with digital marketing maestro and author Jason Falls for a brand new special report on the subject.

Download the PDF

Email & Social: The Powerful Pair digs into three key integration points, with real cases and examples to help you make your email and social media work together better. And it’s 100% free. Not even a registration form, just download it and put it to work!

Download the guide

Bonus: Live Hangout with Jason Falls

In keeping with the social theme, Jason will be joining us for a live Google Hangout on Thursday, May 16 from 2:00 to 3:00 p.m. EDT.

We’ll talk about integrating email and social media, explore the latest ideas and trends, and get your thoughts on what is and isn’t working for you. All you need to bring is your questions, webcam and Google+ account.

For a Hangout reminder, add AWeber to your Google+ circles and say hi. And while you’re there, post your feedback about the new special report!

By:
Hunter Boyle leads business development for AWeber. A veteran content and conversion strategist, he's helped thousands of marketers optimize their digital initiatives. Connect with Hunter on Twitter and LinkedIn.

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10 Comments

  1. Great guide, I’ve definitely learned some new things about social media marketing in conjunction with email marketing that I never knew before.

    5/8/2013 11:04 pm
  2. Hello there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My site looks weird when browsing from my iphone 4. I’m trying to find a template or plugin that might be able
    to resolve this issue. If you have any recommendations, please share.
    Thanks!

    5/9/2013 9:53 am
  3. Great guide, thank you

    5/13/2013 9:26 am
  4. Hi, I strongly agree about using email marketing with social media. Actually I use sign-up forms in facebook tab so I can build my email list much more easily. thanks for the free pdf!

    5/15/2013 3:14 am
  5. Thanks for the feedback, Randall. Glad to hear the guide sparked some new ideas. Hope to see you at the hangout.

    5/15/2013 9:54 am
  6. Great to hear, Merve. Thanks for posting your thoughts and we’re glad you like the special report. Let us know how the Facebook tab opt ins are working for you.

    5/15/2013 9:56 am
  7. Great post Hunter! I strongly agree that email + social media is a blockbuster for every marketing campaign. Thru email and social media we can can create a connection and dialogue with prospects that can lead to a professional and personal relationship for us and our business.

    5/28/2013 2:31 am
  8. Awesome article on internet marketing!! The strategy of integrating email marketing with social media marketing efforts to promote a business will yield better results in the form of loyal customers.

    7/3/2013 3:19 am
  9. Great read! I especially like the story of how Graham Knuttel leveraged his social connections by turning them into email subscribers and generating an average of ?10,000 in direct sales from each mailing. That’s wild! But it just goes to show you the electrifying power of social & email marketing combined! It’s makes total sense to marry the two methods and use them combined to supercharge our marketing efforts. Thanks for sharing:)

    7/14/2013 9:14 pm
  10. This is a fantastic article. Our social media website tries to integrate with email whenever possible, so I enjoyed getting other tips to this regard.

    7/13/2014 2:52 am