Double Your Blog Newsletter Readers: Build a Subscribe Page

Double Your Blog Newsletter ReadersThis is post #2 of 4 in a series on how we doubled the number of people on our blog newsletter. You can read the first post here.

In Part 1 of our discussion of blog newsletters I suggested you “think of your blog posts like sales letters for your blog, with each new subscriber as a successful conversion.”

Today, let’s continue that discussion, and highlight another tactic that is an especially easy “win” for anyone with some Internet or email marketing experience.

Blog Newsletter Grower #2: Create a Dedicated Subscribe Page

If your blog’s posts are like little sales letters for your blog, your blog’s subscribe page is even more of one.

Your blog does have a subscribe page, right?

You’ll notice that many successful bloggers do, and with good reason – it gives you a great opportunity to “sell” people on the value of your blog.

How Will People Get To This Page?

Some people will get there from another post or page of your blog (provided you give them the opportunity).

Link to your subscribe page from near the signup form in your sidebar. That way, people who aren’t sure if they want to subscribe can see why they should before taking the plunge.

Others will get there from links in:

Also, if you’re not going to put a subscribe form at the end of a post, put a byline with a link to your subscribe page. This can be an effective alternative to the embedded form, and it’s far subtler.

Why Bother?

<obvious>Well, because you can get a lot of subscribers that way.</obvious>

All kidding aside, here’s a stat to chew on:

Our own subscribe page is responsible for over 30% of our active web subscribers.

Could you justify throwing away 30% of your subscribers? I sure can’t. But if we didn’t have our subscribe page, we could be doing exactly that.

If you’re swayed less by statistics and more by what other successful bloggers are doing, check out these subscribe page examples from popular blogs:

While not all these guys use AWeber to deliver their blog newsletters (although they should :) ), they clearly know a thing or two about building successful communities.

Next Up: A Simple Way to Get More People TO Your Subscribe Page

The 3rd post in this series will discuss a tactic you can use to drive people to your subscribe page – without doing any SEO or running any advertising campaigns!

If you’re not already subscribed to our blog newsletter, you can get signed up below. That way, when the next post comes out, you’ll be the first to know!

Until then, your mission (should you choose to accept it) is to create your own subscribe page and get it linked up on your blog. The next tactic is far more effective if you have a subscribe page in place, so get started on yours today!

Update: the rest of this series is online – see the “related posts” section at the end of this post!

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By:
Justin Premick is the former Director of Educational Products at AWeber.

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15 Comments

  1. hey, I’d like to get in that list too.. I have my two blogs loaded with opt-in forms and a dedicated sign-up page.. lol

    P.S. A pop-up on exit would turn another 5% of visitors into leads

    8/6/2008 12:13 pm
  2. These are great ideas. I like your previous post regarding placing the opt-in form right in the post itself. I will definitely be trying that one.

    8/6/2008 9:26 pm
  3. Rod

    I really like the idea of a subscribe page. Also the idea in a comment above about using a float in pop up is also good. SelfMadeChick.com uses a box on every page that convinces people to subscribe before each post.

    8/7/2008 3:19 pm
  4. Bunmi Moore

    I new to all this stuff. Quick question. Can I create a subscribe page using aweber templates or is that not part of what this system does?

    8/12/2008 9:11 am
  5. Bunmi,

    You’ll create a subscribe page using your blog/website editing software, and then place the AWeber signup form on it.

    8/12/2008 9:37 am | Follow me on Twitter
  6. I have a pop-in plus a right-side box for newsletter registration. After reading this post, I figured, what the heck. I made a subscribe page and then put a link to it at the bottom of all my main body content. While it’s not viewed a lot, the conversion rate is over 60%.

    8/18/2008 8:30 am
  7. I have had the same experience as chris – over 50% of the visitors to the subscribe page end up signing up. The page is a great place for us to "sell" our FREE buzz marketing course.

    Better yet is the number of clients that I get after 5 or 6 free courses.

    8/18/2008 11:22 pm
  8. Guy

    I like the subscribe page idea, but I don’t think it goes far enough.

    While I don’t care to join the pop-up crowd I do use Aweber’s in-line form in a creative way on my SEO & Beyond blog located at…
    ===> http://ViralMarketing4u.com

    Before people get to any actual article they go through header information which includes a request for them to sign up for my newsletter. So that it doesn’t look to sales pitchy I also include Aweber’s latest blog post script as well as a couple of other items that will likely draw attention to that area of the blog.

    I also don’t put this on the right side where people are used to seeing sales type information.

    So any time any one visits any page of my blog they are encouraged to sign up while being given valuable content to draw attention to the sign up form.

    This is a new blog, so the jury is out as to if this is a good approach or not. However, if one subscribe page is a good idea for a blog then it should follow that every page encouraging subscribers would be great.

    We will see.

    8/19/2008 3:15 pm
  9. W

    Hey,

    but our subscription page looks very empty if we put aweber form.. only name and email.. and Most of site has Contact us form so this look typical. 1 for contact us and 1 for subscription form I belive we can have subscription in sidebar that look best.

    4/14/2009 9:07 am
  10. W,

    The subscription page is only empty if you leave it empty!

    Take a look at our blog’s subscribe page:

    http://www.aweber.com/blog/subscribe-to-blog/

    Knowing people are coming to that page at least somewhat interested in subscribing, we’ve placed content there that is designed to convince them that it’s a good idea (sort of like a sales page for our blog, if you will).

    You might want to do something similar – focus on the benefits of signing up and communicate those as you would for anything else you are trying to sell visitors on.

    4/15/2009 8:24 am | Follow me on Twitter
  11. Awesome idea guys! I can’t believe that I haven’t been using this on my website!

    I guess sometimes we need a nice kick in the butt to get our act together and start copying what is ALREADY WORKING!

    Keep up the great content, I LOVE AWeber and spread the word to everyone who wants to learn email marketing

    10/29/2009 12:38 pm
  12. Good info Justin!

    Here’s a tip that has helped my subscribe page a lot…

    My subscribe page is at http://www.internetmarketingforbusinessowners.com/join.php

    Notice the comments that subscribers have left below? One thing AWeber clients can do is send out an email to their list asking readers to leave a quick comment on how much they like the content they’re receiving.

    That’s how I got over 300 comments, and I can use those comments as social proof to get more subscribers.

    Let me know if you’d like to see the email I sent out to my list asking for comments. I think it’s a pretty effective email.

    10/5/2011 3:44 pm