9 Essential Questions For Your Email Marketing

Do you know why you’re using email marketing?

Email marketing can be incredibly valuable for business. But you need to ask yourself how it can be valuable for YOUR business.

When you realize how email marketing can be valuable for you, you’ll get a better idea of where you need to start and what you should focus on. This information can help save time, since you’ll be working on things you’ve already thought through.

Print out this worksheet and follow along; we’ll help you realize what you should focus on.

Your Business Goals

Before you do anything, you need to realize what your goals for your business are so you know what you should be focusing on.

So ask yourself this:

1. Do you currently see how email marketing can help your business?

2. What are you looking to accomplish?

You will probably find yourself with more than one goal, so you’ll need to decide which of your goals is the most important, and work on the more important ones first.

3. And speaking of your audience, what is your target audience ?

Building a List

Once you have established what you want accomplished, it’s time to think about how email marketing can help you reach those goals.

4. First, how will you ask subscribers to join your list?

When you’re comfortable with how you’re going to grow your list, you should start thinking about what features and techniques you will be using.

5. Why should subscribers want to join your list?

Your Email Campaign

6. When will you send messages?

7. What are you going to write about?

Once you know what part email plays, you’re ready to start thinking further ahead.

Tracking Success

8. How do you know your email campaign is helping you reach your goals?

You can look at some of your stats to determine this:

Your Future Goals

You can’t stop now! You should always be looking at your goals, assessing where you’re at, and creating new goals.

Put a note in your calender to return to this worksheet in 6 months, 1 year, 3 years to set new goals, and decide how email marketing can help get you there more quickly.

What Have You Learned?

Now it’s time to look over your answers to get a clear idea of where you’re headed with your email marketing campaign.

Share your goals with us, along with any struggles you’re having, and we also encourage you to discuss this with each other!

Post by the AWeber Team.

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  1. Great article. Before, during and after running email campaigns, analyzing these questions is necessary to further improve the success of your efforts. There’s really a ton of data that goes into the success of email marketing campaigns, and for optimal results, it’s essential to review it all.

    8/3/2011 10:20 am
  2. B

    Keeping people interested in what you have to say and opening your emails is very important. I see so many emails that just throw out a link and expect you to click on it without any personalization in the email.

    These are excellent suggestions you have in your article that should all be examined and tested.
    Thanks for the great info!

    8/4/2011 12:48 pm
  3. Robert Adams

    I do not know what my product is or how to sell it, I opted to buy one of your products, but j=have not been advised what it is.

    I don’t have a website address to provide, can you advise on how to get one ?Please!

    8/5/2011 3:43 am
  4. Thanks for the kick in the butt! Failing is usually a result of failing to plan. This is a logical step for a successful campaign. Until now I have been just winging it!

    8/5/2011 4:38 am
  5. Robert – AWeber provides email marketing, which is just another form of marketing, so you have to have a business to market before you get started. Once you have a business model and put together a web site, come back and we’ll help you market it!

    8/5/2011 9:20 am
  6. Craig Marshall

    Great questions you defined. This was revolving around my mind for months. Thanks.

    8/16/2011 8:38 am
  7. Good stuff. We have been mulling email marketing for ages and have only just realised the power.

    12/25/2011 7:12 pm
  8. Great post – this is a really big help, having no marketing experience I find the set of questions on how to set up great campaign by understanding my target audience to be a realistic approach to building a profitable business.
    This make sense because if I don’t understand my target then I’m really going in blind.
    So, thank you – i will follow that and hopefully it will work out. Deffinitely you gain a new reader.

    Esau Sosoatu

    12/2/2012 1:45 am