A good subject line gets your audience to open your email, but a well-designed email keeps the reader engaged — leading to higher click-through rates, better engagement, and increased sales.
Email design can make or break your ability to connect with your audience. But most small businesses don’t have dedicated designers and don’t have the time to create a library of email templates and test which one resonates best with their customers.
AWeber’s email designer, Jeni McGuigan, regularly updates and adds new email templates to the free template gallery so users can easily personalize a few items and make the email template their own.
“When I design an email template, it is not for a single client. I am creating a template for several businesses. It needs to be flexible, so they can easily do what they want with it by simply adding text, uploading their logo, and adjusting the color to match their branding,” says McGuigan.
But how do you know which email template is right for your business?
Each template in AWeber’s gallery has a specific purpose. Explore the 8 new template options below to pick which is right for you and your business.
Email Templates for real estate to showcase with ease
The design options in the Real Estate template were inspired by some of the leading businesses in the real estate industry. Each template is a little different, but creates a great foundation to help real estate agents promote homes on the market.
To use any of these templates, all a real estate agent needs to do is:
- Personalize the branding with their logo and color preferences.
- Upload real estate images and property details.
- Send the email to their prospective clients and customers.
To add a splash of color, simply adjust the color of your divider or button colors in the drag-and-drop email editor.
Show your appreciation with a thank you email template
Who doesn’t love a thank you email with a discount on your next purchase? With the Nelson template, all you need to do is pick your color preference, add your logo, and the details of your discount, and you are ready to send it to your loyal customers.
Everything a blogger needs
Popular blogging categories — including DIY, Travel, Parenting, Food, Fitness, Fashion, Finance, and Music — influenced the design of the Harold templates.
Each of the row colors can be entirely customized. You can use the stock image in each template, upload a different image from AWeber’s image gallery, or upload your own images.
Modernize your email design
Are you looking to try a new layout? Consider one of the Grace templates. Each template has a slightly different layout, and the color rows can all be completely customized. Just add your logo and content, and your email template has an instant refresh.
Stand out with bold patterns
If you like clean designs and geometric zig-zag images, you should check out the Daisy templates. On the black & white versions, the zig-zag is inverted — so when you change the row color, the color of the zig-zags changes.
Sell more products
Want to sell products or drive people to your store? Consider the Tea Time templates — designed to highlight individual products. There are three different layouts, and you can easily add or change elements in AWeber’s drag-and-drop email editor.
Highlight customer quotes or reviews in a new email newsletter template
If it is time to consider a new newsletter format, check out the It’s Spring template. It even includes a sidebar box that is perfect for a short testimonial, quote, or review.
When you use a sidebar box, keep the content short, so it does not distract from your lead content or blog post.
Bold headers
The Hector email template is a great option for your business if you’re looking for bold headers. The background image color is removed to make the header stand out. It is a super easy and effective way to highlight a quote, statement, or sale. The row color can be adjusted to match your business’s branding.
Ready to grow your business?
Whether you’re starting a new business, need to grow your audience, or you run an established e-commerce business, AWeber provides a powerfully-simple email marketing solution for any small business.
AWeber’s email marketing platform includes landing pages with every plan, emails, email automation, sign up forms, and email analytics.
Sign up today for AWeber free.