Your online store is bleeding revenue every single day. While you’re manually sending promotional emails, competitors are running automated cart abandonment sequences recovering thousands in lost sales.
80% of retail professionals say email marketing is their most significant customer retention driver, and it costs 5 times more to attract new customers than to keep existing ones. But you need the right software built specifically for ecommerce—with cart abandonment workflows, product recommendations, revenue tracking, and seamless store integration.
How to Select the Best Email Software for Your Ecommerce Business
Choosing email software isn’t about finding the tool with the most features—it’s about finding the one that makes it ridiculously easy to drive sales from your email list.
Ecommerce automation capabilities come first. Your platform needs pre-built workflows for cart abandonment, welcome series, post-purchase follow-ups, and customer win-back campaigns. If setting these up requires a computer science degree, you’ve picked the wrong platform.
Look for direct integrations with major ecommerce platforms—Shopify, WooCommerce, BigCommerce, Etsy, and others. These integrations should sync your product catalog, customer data, and purchase history automatically. Manual data entry is a waste of your time.
Revenue tracking is essential. You need to see exactly how much money each email campaign generates, not just vanity metrics like open rates.
Here are the non-negotiable features for ecommerce email software:
- Product recommendation tools that automatically suggest items based on browsing or purchase behavior
- Behavioral segmentation so you can send different messages to first-time buyers, repeat customers, and high-value shoppers
- Mobile-responsive design since most customers shop on phones
- A/B testing capabilities to optimize subject lines, send times, and content
- List management tools that keep your audience organized with tags and segments
- Reliable deliverability because emails stuck in spam folders don’t make you money
Pricing matters, but don’t let it be your only consideration. A platform that costs $20 more per month but recovers $2,000 in abandoned carts is obviously the better deal. Focus on ROI, not just monthly fees.
Finally, consider your technical comfort level. Some platforms offer incredible power but require serious learning time. Others sacrifice advanced features for simplicity. Pick the balance that fits your business—you can always upgrade later as you grow.
10 Best Email Software for Ecommerce Businesses
1. AWeber – Best Overall for Growing Ecommerce Stores
Summary: AWeber delivers the perfect balance of power and usability for ecommerce businesses that want sophisticated automation without the complexity. We built our platform specifically to help online stores drive revenue through email marketing, with features designed around real ecommerce needs—not enterprise requirements you’ll never use.
Our drag-and-drop builders make campaign creation fast, while our visual automation workflows handle the complex customer journeys that turn first-time visitors into repeat buyers. The integrated payment processing and product pages mean you can sell directly through our platform without juggling multiple tools.
What sets us apart is our commitment to actual human support. When you hit a roadblock at 11 PM while setting up your holiday campaign, you get help from real email marketing specialists who know ecommerce—not chatbots or outsourced support reading from scripts.
Best Features:
- Ecommerce page builder with direct PayPal payment processing and low 0.6% transaction fees for selling products and services
- Pre-built cart abandonment campaigns ready to customize and launch in minutes with proven templates
- AI Writing Assistant generates compelling email content in under 15 seconds, eliminating writer’s block completely
- Built-in Canva integration for creating professional graphics without a separate design subscription
- Visual automation workflows with branching paths for personalized customer journeys and safe publishing for live campaign updates
- Tag-based segmentation that automatically organizes subscribers by behavior, interests, and purchase history
- 24/7 human support from email marketing specialists, available every single day
- Mobile-responsive templates with automatic optimization across all devices and real-time preview
- Revenue tracking that shows exactly how much each campaign and automation generates
- Seamless ecommerce integrations with Shopify, Etsy, WooCommerce, and major platforms
Pricing:
- Lite Plan: $15/month with 1 email list, 3 landing pages, 3 automations, 3 users, and 1 custom segment
- Plus Plan: $30/month with unlimited email lists, landing pages, automations, custom segments, and users plus priority support
- Done For You Service: One-time $79 to build a complete email system + $30/month. Complete setup by AWeber team in 7 days with 30 days of unlimited edits (includes all Plus features)
Start increasing your sales with AWeber today.
2. Klaviyo – Best for Advanced Data Analytics
Summary: Klaviyo built its entire platform around ecommerce, making it a powerhouse for stores that want deep customer insights and predictive analytics. The platform excels at using data to drive personalization—predicting customer lifetime value, forecasting next purchase dates, and automatically identifying at-risk customers before they churn.
The recommendation engine uses sophisticated algorithms to show each customer the products they’re most likely to buy based on browsing patterns, purchase history, and behavior of similar shoppers. For data-driven store owners who want to squeeze every possible dollar from their email list, Klaviyo delivers impressive results.
Best Features:
- Predictive analytics that forecast customer lifetime value, churn risk, and next purchase timing
- Dynamic product recommendations powered by machine learning and actual customer behavior
- Ultra-specific segmentation based on purchase combinations, discount usage, and predicted value
- Real-time segment updating as customer behavior changes throughout their lifecycle
- Native customer data platform that combines data from multiple sources into unified profiles
- Automatic review collection with tools to reward supporters and redirect unhappy customers to support
- Send time optimization that delivers emails when each subscriber is most likely to engage
- 100+ pre-built flow templates for all major ecommerce scenarios and campaigns
Pricing:
- Plans start at $20/month – pricing increases based on subscribers and mobile messages
3. Omnisend – Best for Multi-Channel Marketing
Summary: Omnisend positions itself as the all-in-one solution for ecommerce stores wanting to coordinate email, SMS, and web push notifications in unified campaigns. The platform makes it simple to create cross-channel workflows where customers receive an email, followed by an SMS reminder, then a push notification—all from the same automation.
The pre-built workflows are genuinely useful and cover all the essential ecommerce scenarios. Product picker tools and conditional content features save time while still delivering personalized experiences to different customer segments.
Best Features:
- Pre-built ecommerce automation workflows including welcome series, cart abandonment, browse abandonment, and post-purchase sequences
- Multi-channel campaigns combining email, SMS, and web push in coordinated customer journeys
- Product picker tools for quickly adding items to campaigns with dynamic content
- Conditional content blocks that show different products based on subscriber segments
- Automatic discount code generation for unique coupon codes in abandonment emails
- Campaign Booster that automatically resends to non-openers with different subject lines
- Sales tracking dashboard monitoring revenue across all channels
- One-click integrations with Shopify, BigCommerce, and WooCommerce
Pricing:
- Standard Plan: Starts at $16/month
- Pro Plan: Starts at $59/month
4. Drip – Best for Product-Based Businesses
Summary: Drip markets itself as built exclusively for ecommerce, with a strong focus on behavioral automation and sophisticated customer journey mapping. The platform delivers solid automation capabilities and unique onsite engagement tools that go beyond standard email marketing.
The visual workflow builder handles complex automation sequences smoothly, while the social retargeting features connect email data with Facebook and Instagram ad platforms for coordinated marketing campaigns.
Best Features:
- Visual workflow builder for complex automation sequences across email, website, and social channels
- 20+ workflow templates covering cart abandonment, welcome series, review requests, and thank-you sequences
- Onsite campaign tools including “spin-to-win” gamification, mystery offers, quizzes, and countdown timers
- Behavior-based automation triggered by browsing, purchasing, and clicking patterns
- Social retargeting that syncs email data with Facebook and Instagram advertising
- Advanced segmentation combining store data, visitor behavior, and marketing interactions
- 50+ designer templates specifically created for ecommerce campaigns
- Smart A/B testing supporting up to four content variations simultaneously
Pricing:
- Starter Plan: $39/month for 2,500 contacts
5. MailerLite – Best for Intuitive Email Building
Summary: MailerLite offers an impressive feature set with a clean, modern interface that makes it easy for anyone to create professional campaigns without extensive training. The platform focuses on simplicity and aesthetic appeal, making it popular among businesses that value user-friendly design.
The generous free plan includes automation and split testing—not just basic email sending—which gives stores a real chance to grow revenue through email marketing before committing to paid plans. The intuitive drag-and-drop builder speeds up campaign creation significantly.
Best Features:
- Clean, modern interface with intuitive navigation and user-friendly design
- Product block integration with major ecommerce platforms for easy product showcase
- Website builder included at no extra cost for stores without full sites
- eCommerce sales tracking monitoring revenue generated from campaigns
- Email verification tool to keep lists clean and maintain deliverability
- Unsubscribe page builder for professional off-boarding experiences
- Drag-and-drop editor for fast campaign creation
- Dynamic email content that adapts based on subscriber data
Pricing:
- Growing Business Plan: Starts at $10/month
- Advanced Plan: Starts at $20/month
6. ActiveCampaign – Best for Complex Automation Workflows
Summary: ActiveCampaign delivers sophisticated marketing automation that appeals to ecommerce stores with technical teams or complex customer journeys. The platform excels at detailed behavior tracking and conditional logic that creates highly personalized experiences.
The site tracking functionality captures extensive customer data, enabling behavior-based segmentation that goes deeper than most competitors. For stores with longer sales cycles or complex product lines, this depth pays off.
Best Features:
- Advanced automation builder with extensive conditional logic and branching
- Detailed site tracking capturing customer behavior across store pages
- Behavior-based segmentation for hyper-personalized campaign targeting
- Abandoned cart reminders with cross-sell and discount capabilities
- Automation split testing to optimize workflow performance
- Omnichannel marketing options including SMS and social media
- Comprehensive reporting with clickmaps and contact geolocation data
- Integration with major platforms including Shopify, Magento, Square, and BigCommerce
Pricing:
- Starter Plan: $15/month for 1,000 contacts with basic automation features
- Plus Plan: $49/month
- Pro Plan: $79/month
7. Mailchimp – Best for All-in-One Marketing Suite
Summary: Mailchimp built its reputation offering a complete suite of marketing tools including social media and digital ads alongside email capabilities. The platform provides solid basic features and extensive integrations that work well for businesses wanting multiple marketing channels in one place.
The standout feature is the pre-built customer journeys that let you implement proven automation strategies quickly without starting from scratch. The multivariate testing and AI content generation add sophistication without overwhelming complexity.
Best Features:
- Pre-built customer journeys with proven automation strategies ready to customize
- Complete marketing suite including social media marketing and digital advertising
- Multivariate A/B testing for optimizing multiple campaign variables simultaneously
- Generative AI features that automatically create on-brand content
- Store builder tools for creating simple ecommerce sites without Shopify
- eCommerce-oriented triggers based on purchases and page views
- Rich analytics with detailed sales reporting and campaign insights
- 300+ integrations connecting with ecommerce apps and business tools
Pricing:
- Essentials Plan: Starts at $13/month with basic features
- Standard Plan: Starts at $20/month
- Premium Plan: Higher tier for advanced users
8. Brevo – Best for Omnichannel Communication
Summary: Brevo combines email, SMS, and WhatsApp campaigns with CRM functionality at competitive prices. The platform integrates with most ecommerce platforms to display products in emails, send cart reminders, and segment contacts by order history.
The unlimited contact storage removes the anxiety of list growth costs, though you’ll need to pay extra to remove Brevo branding from campaigns. The real-time analytics track product cart additions and checkouts effectively.
Best Features:
- Multi-channel campaigns including email, SMS, and WhatsApp messaging
- Built-in CRM system for managing customer relationships
- Unlimited contact storage regardless of plan tier
- A/B testing and send time optimization for improved campaign performance
- Heatmap analytics showing exactly where subscribers click
- Real-time ecommerce tracking monitoring cart additions and checkouts
- Transactional email capability with separate pricing plan
- Best-selling product reports with order and revenue figures
Pricing:
- Free Plan: Up to 300 emails daily with basic features
- Starter Plan: $9/month for 5,000 monthly emails and 500 contacts
- Business Plan: $18/month for 20,000 monthly emails and enhanced features
- Branding removal: Additional $12/month
9. GetResponse – Best for Building Conversion Funnels
Summary: GetResponse positions itself as a professional email marketing tool with robust ecommerce features and strong conversion optimization capabilities. The modern drag-and-drop creator offers various layouts for building messages effectively, with extensive template options.
The platform’s standout feature is the conversion funnel builder that creates end-to-end sales funnels showcasing your products. GetResponse even provides conversion-optimized scenarios to help you build lists and showcase offers without starting from scratch.
Best Features:
- Conversion funnel builder creating complete sales funnels with products
- Advanced segmentation features for targeted campaign delivery
- Landing page A/B testing to optimize conversion rates
- Paid advertising tools for coordinated multi-channel campaigns
- Webinar hosting integrated with email marketing for educational content
- Website builder for creating full sites beyond landing pages
- Automated cart abandonment emails with product recommendations
- Integrations with major platforms including Prestashop, Shopify, and WooCommerce
Pricing:
- Email Marketing Plan: Starting at $19/month
- Marketing Plan: Starting at $59/month
- Creator Plan: Starting at $69/month
10. Constant Contact – Best for Local Retailers and Traditional Businesses
Summary: Constant Contact maintains a strong market presence among small businesses preferring straightforward email marketing without overwhelming features. The platform is particularly popular with local service businesses, retail stores, and traditional industries that value ease of use.
The user-friendly drag-and-drop editor provides hundreds of pre-made templates, while the automatic campaign resend feature to non-openers helps improve overall campaign performance. The platform thoughtfully reminds you to remove duplicate automations to avoid customer confusion.
Best Features:
- Easy-to-use drag-and-drop editor with hundreds of templates
- Product embedding for showcasing items directly in emails
- Built-in CRM system for basic customer management
- Automatic resend to non-openers with different subject lines
- Welcome and birthday automations for relationship building
- Multi-channel marketing options including SMS, social media, and Google ads
- Event marketing tools for promoting in-person or virtual events
- Integration with major platforms including Shopify, WooCommerce, BigCommerce, and Magento
Pricing:
- Lite Plan: $12/month
- Standard Plan: $35/month
- Premium Plan: $80/month
Start Driving More Revenue from Your Email List Today
The email software you choose directly impacts your bottom line. The difference between a basic platform and one built for ecommerce is thousands of dollars in recovered abandoned carts, repeat purchases from loyal customers, and automated revenue that works while you sleep.
Related: See how Sellvia drives $370,000/month with automated email workflows using AWeber
AWeber makes it simple to implement the email marketing strategies that actually move product. Our platform gives you everything you need—from cart abandonment automation to advanced segmentation tools to product-focused landing pages—without overwhelming you with enterprise features you’ll never use.
We built our tools around how real ecommerce businesses work. Connect your store, import our pre-built automation campaigns, customize with your products and branding, and start generating revenue. The automation works 24/7, recovering sales and nurturing customers without manual effort.
Stop leaving money on the table. Start your AWeber free trial and see how the right email software transforms your online store’s revenue.
FAQ
What is the best email marketing platform for ecommerce stores?
AWeber is the best overall choice for growing ecommerce stores, offering powerful automation features, built-in payment processing, and 24/7 human support without overwhelming complexity.
How much should I expect to pay for ecommerce email software?
Pricing varies significantly across platforms. AWeber starts at $15/month for the Lite plan. Most quality platforms start around $15-50/month. Focus on results rather than just monthly costs, a platform that recovers more abandoned carts easily pays for itself.
What features are most important in ecommerce email software?
Cart abandonment automation is the single highest-impact feature for ecommerce stores, with open rates above 50% and the ability to recover 15% of lost sales. Also prioritize behavioral segmentation, product recommendation tools, revenue tracking, and direct integration with your ecommerce platform (Shopify, WooCommerce, etc.).
How do I integrate email marketing with my ecommerce platform?
Most email platforms offer direct integrations with WooCommerce, BigCommerce, Etsy, and other major ecommerce systems. These integrations typically require just a few clicks to set up and automatically sync your customer data, product catalog, and purchase history—enabling automated workflows based on actual customer behavior without manual data entry.
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