There are tons of tactics out there to help you grow your email list: run a contest, offer an incentive, use a mobile sign up form – the list goes on. Before you dive into those tactics, however, you might want to take it back to where it all begins: the sign up form.
The sign up form is the place where people give you their information in exchange for your emails. But there’s also something else that happens: this is where your site visitors hover over your form, contemplating whether or not your emails are worth space in their sacred inbox.
If you want your sign up form to make a good first impression, you have to consider how the copy, design and placement of your form impact someone’s decision to subscribe to your list.
To help you create an awesome form that converts your website visitors into email subscribers, I’d like you to meet our featured app integration, OptinMonster.
What is OptinMonster?
OptinMonster is a platform that allows you to create and test sign up forms with an easy-to-use drag-and-drop builder.
You can use it to create different types of forms, including lightbox pop ups, mobile forms, slide-in forms, sidebar forms and more. In addition to the various forms you can create, you also have the option to customize the copy and design of your form.
OptinMonster also features Exit Intent® technology, which means you can set up your form to trigger when a visitor is about to leave your site. Think of it as your final chance to get a second chance to impress them through your emails.
To optimize your forms to convert more site visitors to subscribers, OptinMonster makes it simple to run an A/B split test. This allows you to test two different elements in a sign up form, such as headlines or calls to action.
And once you’re done, you can review analytics to see what’s working and what isn’t.
Best of all? OptinMonster integrates with AWeber so all of your new subscribers will move directly into a list in your account. The sign up tool also plays well with a number of other websites and eCommerce platforms, such as WordPress, Shopify, Blogger, Weebly and more.
OptinMonster in Action
Let’s say you’re a Sci-Fi movie blogger who wants to get more subscribers to join your weekly roundup of movie reviews.
You can use OptinMonster to create one or more sign up forms to your liking. Add a sidebar form to the homepage of your blog to capture email interest on your highest trafficked page. To create sign up forms that enhance a visitor’s experience wherever they are on your site, create slide-in forms for specific site pages, like your blog.
Integrate your OptinMonster account with AWeber so each new email subscriber will move directly into the designated list in your account.
If you can’t decide between two different headlines, run an A/B split test to see which encourages more people to sign up to your list.
Headline Option 1
Headline Option 2
After a couple of weeks, check your analytics to see which form won. After you’ve found your winner, you can continue testing different copy and design elements in your form to get even more subscribers.
Grow Your List with OptinMonster + AWeber
Create higher converting sign up forms today when you connect OptinMonster to your AWeber account..
How do you plan on using the platform to grow your email list? Share in the comments below!
