Free HTML Email Template – “Welcome”
With over 103+ proven HTML email templates under our belt, I got to thinking…
“…what would really set our new email templates apart from the rest?”
Well, I have a couple ideas on this (and I want to hear yours too!). Here’s the first one…
Our latest HTML email template is designed to help you quickly and easily create one of the most critical (and often-overlooked) messages: the welcome email.
Our Newest HTML Email Template: “Welcome”
This is the first in a line of “functionally themed” templates that we’ll be releasing.
Specifically designed to be a welcome message for new subscribers, the “Welcome” template incorporates the elements we believe should be included in your first correspondence.
Create Effective Welcome Emails Using This Template as a Guide
Just for good measure, lets go over what makes a welcome message successful:
- Confirm the subscription was successful
What good is a welcome email if you fail to mention that the user has successfully subscribed?
I recommend making this the most prominent piece of information in the email.
- Re-iterate what your subscribers should expect to receive
Using bullet points to display this information not only makes it easy to spot but easy to read.
- Includes a return link(s) to your website
Although we incorporated this into our new email template you could easily expand on this.
Providing some interesting links to some recent content might help prolong the users interest and intice them to wait diligently for your next broadcast.
- Encourage subscribers to add you to their address book.
When a subscriber adds you to his/her address book, it not only helps with email deliverability but also increases the likelihood that images will be enabled in your future broadcasts.
- Provokes user interaction.
Showing that you are easily accessible by hitting the reply button builds a stronger relationship between you and your subscribers.
You also may want to refer to the example of an effective welcome email (although not as good-looking as this template!) that we blogged recently.
So What’s Our Next “Functionally Themed” HTML Email Template?
There has been a lot of talk regarding what type of messages our customers might get the most use out of.
Here are some possibilities:
- Templates for Downloadable Files.
Whether its regarding a PDF file, audio file or video, I could create a template for specific types of media to be downloaded.
- Template for Podcasts
This template might incorporate a mock player for click through, a place to summarize recent podcasts, and/or a recommended set up to display the transcript for your latest podcast.
Have a Theme Idea for a Future HTML Email Template?
I’d love to hear some feedback on the templates I’ve created and any ideas I could possibly pursue in the future.
Share your thoughts on the “Welcome” template, and your ideas for future templates, below!