App For Etsy Sellers: Easily Email Your Customers

There are 2 things every Etsy shop owner needs to keep growing their sales:

1. A way to follow up with your customers. As an Etsy seller, you leave money on the table if you aren’t following up with previous purchasers, already interested in your products.

2. Tools to do this quickly and easily. You spend enough time crafting your products without spending hours crafting marketing emails.

As a marketing service, we at AWeber watch Etsy with interest – it’s growing on a mammoth scale, with 80% more sales this Black Friday than last year.

AWeber’s core mission to help out as many small businesses as we can. Etsy is full of flourishing small businesses. So we built an app to help them out.

The app lets Etsy sellers:

Follow Up With Customers Through Email

Once the AWeber-for-Etsy app is installed, any time a shopper buys a seller’s product, they are added to that seller’s subscriber list in AWeber.

That means any time the seller wants to contact their customers, they just need to send out an email in AWeber to their subscribers.

Here’s a quick demonstration of an Etsy seller discovering this awesome way to market her shop:

Create Those Emails Quickly

Most likely, you’re going to want to show off new products to your customer list.

So we developed a way you can do that in just seconds.

Drag something called a “product block” right into an email and up pops the option for you to select from the products in your Etsy shop. The details of your product will load directly into the email, including the main image, the product name, the price and a link to the product in your shop.

How To Set Up The App

To get started, log into your AWeber account (if you don’t have one, you can get one here) and find the Etsy app in the “My Apps” showcase.

Follow the detailed instructions found here (there’s even a video, if you’d prefer to follow that).

And Now, A Third (Bonus) Thing

We’re hugely excited about this app, and about the potential it gives Etsy sellers to grow their businesses.

So we actually put together two new email templates specifically for Etsy shops:


In “Store,” the top image is the exact size of an Etsy shop banner – just click it and upload your shop’s banner image for maximum customization. Add in your products and signature, and you have a perfectly branded template.

“Email marketing is absolutely pivotal to our business. It is a primary way we communicate and develop relationships with our customers. We use it to share a bit about who we are and what our business is about.

Plus, it is the way we provide information about specials and treats that we offer only to our newsletter subscribers.”

-Sharon Durfy of Bumbershoot Designs


The “Etsyspired” template resembles Etsy’s color scheme and layout, keeping things easy and familiar for your readers. It also gives you the ability to add or delete columns as needed without interrupting the design.

“I’m excited to have Aweber involved with Etsy so I can easily integrate my fabric art into my marketing campaigns.

The emails offer another connection to my customers where they can get to know me better.”

-JK Dooley of JK Dooley Art

You’ll find both in your AWeber account, ready to load into the message editor.

Calling All Etsy Sellers

If you have an Etsy shop and you email customers through AWeber, we want to hear from you!

We’re looking to feature a few top shops that have solid email marketing campaigns, so comment below with a link to your store and if you meet the criteria, we’ll be in touch!

Amanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.

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  1. This is great.

    We have used Aweber since day one of our business and it’s invaluable. We provide business help to jewelry makers so I’ve made sure we let them know about this and we’ll be promoting this to them on our FB page too :)

    12/11/2012 10:18 pm
  2. I have been using aWeber for years and sell on Etsy as well as teach other artisans how to sell on Etsy. I look forward to trying out the app this weekend.

    12/11/2012 11:47 pm
  3. I’ll get thing done faster with this app. Glad you did this.

    12/12/2012 11:47 am
  4. I’m very happy to read this blog post. It has really informed me to do newsletter immediately.


    12/13/2012 5:36 am
  5. Is this different from the AWeber/ Mailpush? I’m interested and want to have things clear from this point.

    12/13/2012 8:49 am
  6. Michael, so Mailpush is an AWeber private label, which means they’re a service that’s powered by AWeber features. The Etsy integration is completely different; it means that if you have an Etsy shop, you can hook it up to AWeber to bring your customers right onto your subscriber list and drag your Etsy listings right into your messages when creating them.

    Christie, Gary and Nancy – Thanks for the feedback. I’m glad the app’s in your hands now. :)

    12/13/2012 9:27 am
  7. I just integrated my Etsy Shop with Aweber and I am SO excited! I am finding this will greatly improve building my list, tracking, and so much more.

    As a matter of fact, I just used one of Aweber’s new templates made for this integration with Etsy to send out a broadcast for an Etsy store Christmas Sale.

    This was so much easier than the way I had planned to do it! I called once to get info and help, and when I realized how easy it was… I got busy and sent it out to close to 5,000 people.

    Thank you Aweber for continuing to grow your offerings to your clients!

    12/13/2012 4:03 pm
  8. Hi, I just read about this service and it’s definitely interesting. I’m concerned about being marked as spam, however…is there an opt-in request that goes to my Etsy customer prior to adding their name to the list?

    12/13/2012 4:48 pm
  9. I’ve just given this app a spin (a BREEZE to setup – thanks for that!), and I have a couple of questions:

    1. I already had a list for my Etsy-type activities, though it was only joinable through my blog (which is on my own domain). Will there eventually be a way for us to allow interested people to subscribe directly from Etsy?

    2. In the setup section, I’ve selected this list as the one to add people to. But it only says “When someone makes a purchase, add them to…” Does this mean that this app somehow gets around the double-opt-in requirements of the CAN-SPAM act? Or will they still get my standard double-opt-in message to make sure they want to be added? If so, I might want to tailor that message a bit differently now.

    Thanks for this app!

    12/13/2012 8:15 pm
  10. Nancy, that is great to hear. :) I’m so glad it made things easier for you.

    Jenn, yes, there is. They’ll get your confirmation message to ask them if they want to join. I’d actually recommend tweaking that message for the list you’re adding them to, just to really specifically explain the situation (“since you bought from me on Etsy, you’re invited to get emails about thus and such, click if you want them, ignore if you don’t, etc”).

    Michelle, what we can do is add people when they purchase from you. I’m not sure if we’d be able to get a form onto an Etsy shop, since that might mean changing Etsy’s own interface, but I will pass the suggestion along to our developers. Regarding double opt-in, see the message to Jenn just above. :)

    12/14/2012 8:14 am
  11. Thanks for the response! I signed up and set up my list! :)

    One question – how long after their purchase will they get the email inviting them to sign up?

    12/14/2012 11:06 am
  12. Usually that will happen within an hour, but it may take up to 5 hours for them to get that email. As soon as they click, they’re on the list.

    12/14/2012 1:35 pm
  13. Haha! I FINALLY just signed up with Aweber for another site and this is JUST what I need to kick-start the Etsy store I’ve been intending to start for years. LOL! Perfect timing! :)

    12/17/2012 12:54 pm
  14. This is good news! Thanks for doing this.

    Will this only work for new buyers once we have it installed? Or will it be retroactive and pick up our past buyers too?

    12/21/2012 1:55 pm
  15. Hi, I just came across your etsy app as I’m investigating switching from another e-mail marketing firm to AWeber (for my day job.) I actually have two shops on etsy… is it possible to link two (or more) shops to one AWeber account?

    12/26/2012 9:00 am
  16. Marg, since it’s triggered when a purchase happens, it’ll work for new customers only – that is, until your past buyers come back for more. :)

    Carol, that’s great! Best wishes for your store!

    And Jill, as of now, only one Etsy shop can hook up to a single account. I’ve passed your request on to our developers, though – thanks for the suggestion. :)

    12/26/2012 3:59 pm
  17. Would love the option for more than one shop as well – I just opened my 2nd etsy shop!

    12/30/2012 1:29 pm
  18. Hi! Do you happen to have an app like this, but for woocommerce plugin?

    1/7/2013 12:26 pm
  19. Hi dpto,

    Nothing like this for woocommerce yet. Thanks for suggesting it!

    1/8/2013 9:35 am | Follow me on Twitter
  20. Please put in another vote for more than one shop on Etsy. I saw this today and want to help my mom set this up on her etsy shops.

    3/1/2013 11:06 am
  21. I would love to have this for my WooCommerce store. It would make things so much easier for us. Is there an app in the works?

    3/4/2013 4:17 pm
  22. There isn’t one planned at this point, but I will forward your suggestion to our developers to add to their list of considered apps. :)

    3/5/2013 11:13 am
  23. AWeber 15 -20 minutes movie was very clear regarding template making.

    3/11/2013 10:26 pm
  24. How do Etsy customers opt in to the list. I do not see any opt-in on the Etsy store after I configured the app. Do I need to make a webform for the list?

    3/19/2013 6:51 pm
  25. Jan, when they purchase from you, they’re automatically sent your confirmation message. They click on that to subscribe. (This makes it important to have a custom confirmation message for Etsy customers – which means using a separate list for them. You can always “include” that list in emails to other lists.)

    3/20/2013 8:39 am
  26. I too would like to request an app made for WooCommerce as well. This would be very helpful. Thank you.

    9/30/2013 7:22 pm
  27. We think this app is great and recomend it to all our customers as such a clean and easy way to integrate email marketing into their Etsy stores.

    10/3/2013 12:07 am