Sending to Yahoo? Confirmed Opt-In Is The Way To Go

If you’ve ever spoken with anyone here at AWeber about what you can do to maximize your email deliverability, you’ve probably heard us say “use Confirmed Opt-In.”

While it’s certainly not the only thing you can and should do (check out our Email Deliverability Guide for more tips), it’s a best practice that clearly correlates to more email getting to the inbox.

And as time goes on, it’s become less of a suggested best practice, and more of an ISP requirement.

Just ask Yahoo!

Yahoo! “Recommends” Confirmed Opt-In

A recent post on Tamara’s BeRelevant! blog addresses the divide between what email marketing practices are “legal” and what practices actually get your email delivered.

First up on the list of ISP recommendations (and bear in mind, when an ISP recommends you do something, it’s a pretty good bet that your deliverability will depend partly on whether you do it)?

Confirmed Opt-In.

From Yahoo’s Postmaster area:

“…use confirmed, opt-in email lists. To do this, after you receive a subscription request, send a confirmation email to that address which requires some affirmative action before that email address is added to the mailing list. Since only the true owner of that email address can respond, you will know that the true owner has truly intended to subscribe and that the address is valid. Without this process, you cannot be sure that the recipient requested your mail. Unintended recipients will likely tell us your message is spam.”

Now, that’s not the only recommendation on the page (for example, they also talk about things like keeping your message content relevant to what subscribers signed up for), but the fact that they place Confirmed Opt-In at the top of their list of recommendations speaks volumes about how important its use is.

It’s also worth noting that Yahoo! isn’t the only ISP that recommends this. Others do too — for example, Gmail outlines it directly on their site, while Microsoft advises that senders “comply with industry standards” (among which they include Confirmed Opt-In).

Learn More About Confirmed Opt-In

Head over to our Knowledge Base for more on why Confirmed Opt-In is a key to good email deliverability.

Or join us for a free live video seminar:

Protect Your Business & Maximize Results Using Confirmed Opt-in
  • Thursday, December 13, 2007
  • 12:00 – 1:00PM Eastern Time

Not on Eastern Time? Click Here.
What does this seminar cover?


For more email marketing advice, check out Tamara’s BeRelevant! blog — she aggregates anticles and tips from numerous sources, and it’s a resource that several of us here at AWeber read regularly.