How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing

💼 Meet Melissa Williams of Pea Pod Country

When you’re making and selling candles and wax melts, your time goes into what you do best—pouring, scenting, and creating products your customers love. For Melissa Williams, founder of Pea Pod Country, most of her business hours are spent in production mode, crafting the candles and wax melts that keep her customers coming back.

She knew email marketing would help her business grow. But between production, fulfillment, and running her business alongside full-time commitments, actually setting it up kept getting pushed to tomorrow.

😫 Challenge: Not Enough Time for Email Marketing

For Melissa, the biggest challenge was finding the time to do email marketing.

“As a maker running a side business, I spend most of my business time in production,” Melissa explains. 

Setting up her branded emails, building message templates, and creating a landing page? It was always on her to-do list, but she never quite found the time.

Meanwhile, her business needed consistent customer communication to keep growing. But she was too busy making products to set up the system that would help her reach more customers.

✅ Solution: AWeber’s Done-For-You Service

When Melissa discovered AWeber’s Done-For-You (DFY) service, the decision was simple:

• Let email experts set it up the right way instead of learning it herself
• Get up and running quickly without waiting for free time
• Get email templates and pages that match her brand
• Set up a sign up form to collect new leads
• Keep her time where it mattered most—creating products

“When I saw AWeber offered done for you service, it was an easy decision to make the investment. I didn’t have to keep waiting on myself to stop and figure email out.”

How DFY works: She provided her brand colors, logo, and business story—things she already had. AWeber’s team of email experts built her branded landing page, created email templates, and set up her email marketing.

Now, instead of staring at a blank screen each week, Melissa receives AI-drafted emails tailored to her business. She reviews them, provides any feedback, and schedules. Done.

📈 Results: Doubled Her List and 5 Hours Saved Monthly

2x Email list

Save 5 hours A month

Since launching with AWeber’s Done-For-You service, Melissa has seen real results:

• List doubled in size through her new landing page
• 5 hours saved per month – No more drafting emails from scratch
• Consistent customer communication – Regular emails without the stress
• Business growth – Email marketing finally supporting her goals

“Since I launched email, it has enabled me to consistently reach customers and keep my business growing.”

Her list is growing organically now that she has a landing page where potential customers can sign up for updates.

And the time savings? Significant.

“I wish I had invested in DFY sooner.”

🚀 Ready to Finally Launch Your Email Marketing?

If you’ve been putting off email marketing because you’re too busy running your business, AWeber’s Done-For-You service can help you:

• Launch in 7 days – Professional setup without the learning curve
• Save hours every week – Get AI-drafted emails you just review and send
• Grow your list on autopilot – Landing pages that convert visitors into subscribers
• Maintain consistency – Regular emails without the time commitment
• Focus on your craft – Spend time on what you do best,
• Professional branding – Templates and pages that match your brand

“I wish I had invested in DFY sooner. It was far quicker to give these details than to figure out how to do one more technical thing for my business.”

👉 Let AWeber’s Done-For-You team handle it for you. Get started today!