If you’re looking for a Mailchimp alternative, you’re not alone. Thousands of small business owners switch every year. Usually it’s because pricing crept up, features got complicated, or support disappeared when they needed it most. The good news: there are strong alternatives, and the right one depends entirely on what you actually need your email platform to do.
We compiled the top Mailchimp alternatives for small businesses, what each one does well, and which type of business each fits best.
Who are the top Mailchimp alternatives?
Mailchimp Alternatives Comparison Table
Quick comparison: Mailchimp alternatives at a glance
| Platform |
Best for |
Starting price |
User rating |
| AWeber |
Small businesses that want to spend less time on email |
$15/month |
4.9/5 (Google) |
| Constant Contact |
Local and event-driven businesses |
$12/month |
4.0/5 (G2) |
| ActiveCampaign |
Businesses that need advanced automation and CRM |
$15/month |
4.5/5 (G2) |
| GetResponse |
Businesses running webinars |
$19/month |
4.3/5 (G2) |
| Kit |
Early stage bloggers |
$29/month |
4.4/5 (G2) |
| MailerLite |
Businesses that want to keep it simple |
$9/month |
4.7/5 (G2) |
| Brevo |
Businesses that want email plus SMS |
$9/month |
4.5/5 (G2) |
| Omnisend |
Ecommerce brands |
$16/month |
4.7/5 (G2) |
1. AWeber
AWeber has been building email tools specifically for small businesses since 1998. It combines powerful automation, a visual email builder, and 24/7 live support into a platform designed for people running a business, not managing a marketing team.
Best for: Small businesses that want to spend less time on email.
Features built for small businesses:
- Tag-based automation. When someone clicks a link, makes a purchase, or joins a specific list, you can tag them automatically. Those tags trigger automations (welcome sequences, follow-up campaigns, re-engagement series) without manual sorting. You stay out of inbox management and spend more time on the actual business.
- Visual automation builder. Create multi-step sequences triggered by behavior, time, or list activity. No manual required.
- AI writing tools. The AI writing assistant helps you draft subject lines and email copy faster. The Newsletter Assistant generates full email drafts based on your content. Useful when you need to publish consistently but don’t have time to write from scratch every time.
- In-house deliverability team. Most platforms outsource deliverability. AWeber maintains its own dedicated team, which means your emails are more likely to land in inboxes, not spam folders.
- 24/7 live support. Phone, chat, and email support on every plan. If something breaks the night before a launch, you can reach a real person.
Constant Contact is a straightforward email platform with a long track record. It covers the basics well and adds strong event management tools that most email platforms don’t include by default.
Best for: Local businesses, nonprofits, and event-driven organizations that need simple email with event registration built in.
Features built for small businesses:
- Event management built in. Create registration pages, send invitations, and track RSVPs inside the same platform you use for email. For businesses running classes, workshops, or community events, that removes the need for a separate tool.
- Drag-and-drop email builder. Works without technical knowledge. Templates are plentiful.
- Common integrations. Connects with QuickBooks, Shopify, and Eventbrite.
- Limitation to know. Automation is more limited on lower-tier plans. If automation is central to how you want your email to work, you’ll likely need a higher plan to access it.
3. ActiveCampaign
ActiveCampaign is built around marketing automation and CRM. If you want to build detailed customer journeys with branching logic, lead scoring, and sales pipeline tracking, it’s one of the more capable tools available.
Best for: Growing businesses with complex customer journeys and the staff or time to manage them.
Features built for small businesses:
- Advanced automation builder. Supports conditional logic, predictive sending, and deep segmentation. Workflows can respond to email opens, site visits, purchase behavior, and more.
- Built-in CRM. Tracks where each contact sits in your sales process without a separate tool.
- Limitation to know. The platform has a learning curve. It’s built for people who want to get deep into automation strategy, not those who want to set something up quickly and move on.
4. GetResponse
GetResponse started as an email platform and has expanded into a broader marketing suite that includes webinars, landing pages, and conversion funnels. If your business model involves online courses or virtual events alongside email, that combination is more integrated here than most platforms offer.
Best for: Businesses running webinars, online courses, and multi-step funnels as part of their sales process.
Features built for small businesses:
- Built-in webinar hosting. Send invites, host the webinar, and follow up through email without switching tools.
- Conversion funnel builder. Walks you through building a complete lead-to-sale sequence.
- Behavioral email automation. Supports triggers based on subscriber actions and engagement.
- Limitation to know. Advanced automation is reserved for higher-tier plans.
5. Kit
Kit, formerly ConvertKit, is built specifically for content creators: writers, podcasters, course builders, and anyone whose business runs on an audience they own. It’s not trying to do everything. It’s trying to do one thing: help creators grow and monetize. It does that well.
Best for: Early stage bloggers.
Features built for small businesses:
- Tagging and segmentation. Organize your audience by interest or behavior and send targeted content to specific segments.
- Sell directly through the platform. Digital products, subscriptions, and paid newsletters without a separate tool.
- Creator Network. Connect with other creators for cross-promotion and audience growth.
- Limitation to know. Kit leans toward plain-text email by design. If you’re expecting a template-heavy HTML builder, it’s a different kind of product.
6. MailerLite
MailerLite is the simplest platform on this list. It has a clean interface, a generous free plan, and pricing that stays accessible as your list grows. If your goal is to send good-looking newsletters without spending time learning a complex tool, MailerLite does that efficiently.
Best for: Businesses that want to keep it simple.
Features built for small businesses:
- Clean, fast email editor. Intuitive drag-and-drop builder that most users can figure out without help.
- Automation and landing pages included on paid plans from $9/month.
- Limitation to know. Simple by design, which means some businesses outgrow it. Advanced segmentation, deep behavioral automation, and complex workflows aren’t where it excels.
7. Brevo
Brevo, formerly Sendinblue, prices based on emails sent rather than contacts. That model makes it cost-effective for businesses with large lists they don’t email every day. The platform also includes SMS, a built-in CRM, and transactional email in the same subscription.
Best for: Businesses that want email plus SMS.
Features built for small businesses:
- Pricing by emails sent, not contacts. If you have a large list you don’t email daily, you’re not paying for contacts that aren’t generating revenue.
- SMS marketing included. Manage email and SMS campaigns from the same platform.
- A/B testing and advanced reporting available on higher tiers.
- Limitation to know. Some key features like A/B testing are locked behind higher-tier plans.
8. Omnisend
Omnisend is built for ecommerce. It integrates directly with Shopify, WooCommerce, and BigCommerce to pull in purchase history, browsing behavior, and order data. That data then powers automations: abandoned cart sequences, post-purchase follow-ups, and win-back campaigns. These are are much harder to build from scratch on a general email platform.
Best for: Online stores that want email and SMS automation tied directly to customer purchase behavior.
Features built for small businesses:
- Pre-built ecommerce automation flows. Cart abandonment, welcome series, and product recommendations based on purchase history run without manual setup once your store is connected.
- Deep store integrations. Connects directly with Shopify, WooCommerce, and BigCommerce to pull in purchase history, browsing behavior, and order data.
- Email and SMS in one workflow. Coordinate both channels from a single automation builder.
- Limitation to know. If you’re not running an online store, many of Omnisend’s strongest features don’t apply to your business.
What is the best alternative to Mailchimp for small businesses?
The best Mailchimp alternative depends on what’s pushing you to look for one. For most small businesses that want powerful automation, subscriber tagging, and support available around the clock, AWeber is the strongest fit.
It’s been built specifically for small businesses and independent operators for nearly 30 years, and the feature set reflects that.
How to choose the right Mailchimp alternative
Step 1: Know why you’re leaving. Write down the specific problem Mailchimp is creating for you. Pricing, automation limits, deliverability, support. The reason you’re leaving should be the first thing you verify is solved by any platform you consider.
Step 2: Understand how you’ll be billed. Some platforms charge by the number of contacts on your list. Others charge by the number of emails you send each month. Neither model is better universally. If you have a large list you email infrequently, per-send pricing can save you money. If you email often to a smaller list, contact-based pricing is usually more predictable. Run the numbers at your current list size and at double it.
Step 3: Map out the automations you actually need. Most small businesses need a welcome sequence, a few behavior-triggered follow-ups, and a re-engagement campaign. More than that is a bonus, not a requirement. Be honest about what you’ll build on day one versus what sounds good in a feature list.
Step 4: Check support hours before you commit. Support quality and availability varies significantly across platforms. Look up what’s included at the specific plan you’re considering, not the top tier. Find out whether live support is available or whether you’re routed to documentation first.
Step 5: Test before you migrate. Every platform on this list offers a trial or a free plan. Run a real campaign, build one automation, and contact support with a question. How the platform performs on those three things tells you more than any comparison article.
How to cancel your Mailchimp subscription
Step 1: Export your list first. Before canceling, go to Audience, then All Contacts, and click Export Audience. Save the file. You’ll need it to import your subscribers into a new platform.
Step 2: Log in and go to Account Settings. Click your profile icon in the top right corner of the Mailchimp dashboard, then select Account & Billing.
Step 3: Navigate to the billing section. Under Account & Billing, find the Monthly Plans or Credits section.
Step 4: Select Cancel Plan. Scroll to the bottom of the page and click Cancel Plan. Mailchimp will ask for a reason before proceeding.
Step 5: Confirm the cancellation. Follow the prompts to confirm. Once complete, your account moves to the free tier rather than being deleted immediately, so your data remains accessible while you finish migrating.
If you’re looking for a Mailchimp alternative, you’re not alone. Thousands of small business owners switch every year. Usually it’s because pricing crept up, features got complicated, or support disappeared when they needed it most. The good news: there are strong alternatives, and the right one depends entirely on what you actually need your email platform to do.
We compiled the top Mailchimp alternatives for small businesses, what each one does well, and which type of business each fits best.
Who are the top Mailchimp alternatives?
Mailchimp Alternatives Comparison Table
Quick comparison: Mailchimp alternatives at a glance
Platform
Best for
Starting price
User rating
AWeber
Small businesses that want to spend less time on email
$15/month
4.9/5 (Google)
Constant Contact
Local and event-driven businesses
$12/month
4.0/5 (G2)
ActiveCampaign
Businesses that need advanced automation and CRM
$15/month
4.5/5 (G2)
GetResponse
Businesses running webinars
$19/month
4.3/5 (G2)
Kit
Early stage bloggers
$29/month
4.4/5 (G2)
MailerLite
Businesses that want to keep it simple
$9/month
4.7/5 (G2)
Brevo
Businesses that want email plus SMS
$9/month
4.5/5 (G2)
Omnisend
Ecommerce brands
$16/month
4.7/5 (G2)
1. AWeber
AWeber has been building email tools specifically for small businesses since 1998. It combines powerful automation, a visual email builder, and 24/7 live support into a platform designed for people running a business, not managing a marketing team.
Best for: Small businesses that want to spend less time on email.
Features built for small businesses:
Tag-based automation. When someone clicks a link, makes a purchase, or joins a specific list, you can tag them automatically. Those tags trigger automations (welcome sequences, follow-up campaigns, re-engagement series) without manual sorting. You stay out of inbox management and spend more time on the actual business.
Visual automation builder. Create multi-step sequences triggered by behavior, time, or list activity. No manual required.
AI writing tools. The AI writing assistant helps you draft subject lines and email copy faster. The Newsletter Assistant generates full email drafts based on your content. Useful when you need to publish consistently but don’t have time to write from scratch every time.
In-house deliverability team. Most platforms outsource deliverability. AWeber maintains its own dedicated team, which means your emails are more likely to land in inboxes, not spam folders.
24/7 live support. Phone, chat, and email support on every plan. If something breaks the night before a launch, you can reach a real person.
2. Constant Contact
Constant Contact is a straightforward email platform with a long track record. It covers the basics well and adds strong event management tools that most email platforms don’t include by default.
Best for: Local businesses, nonprofits, and event-driven organizations that need simple email with event registration built in.
Features built for small businesses:
Event management built in. Create registration pages, send invitations, and track RSVPs inside the same platform you use for email. For businesses running classes, workshops, or community events, that removes the need for a separate tool.
Drag-and-drop email builder. Works without technical knowledge. Templates are plentiful.
Common integrations. Connects with QuickBooks, Shopify, and Eventbrite.
Limitation to know. Automation is more limited on lower-tier plans. If automation is central to how you want your email to work, you’ll likely need a higher plan to access it.
3. ActiveCampaign
ActiveCampaign is built around marketing automation and CRM. If you want to build detailed customer journeys with branching logic, lead scoring, and sales pipeline tracking, it’s one of the more capable tools available.
Best for: Growing businesses with complex customer journeys and the staff or time to manage them.
Features built for small businesses:
Advanced automation builder. Supports conditional logic, predictive sending, and deep segmentation. Workflows can respond to email opens, site visits, purchase behavior, and more.
Built-in CRM. Tracks where each contact sits in your sales process without a separate tool.
Limitation to know. The platform has a learning curve. It’s built for people who want to get deep into automation strategy, not those who want to set something up quickly and move on.
4. GetResponse
GetResponse started as an email platform and has expanded into a broader marketing suite that includes webinars, landing pages, and conversion funnels. If your business model involves online courses or virtual events alongside email, that combination is more integrated here than most platforms offer.
Best for: Businesses running webinars, online courses, and multi-step funnels as part of their sales process.
Features built for small businesses:
Built-in webinar hosting. Send invites, host the webinar, and follow up through email without switching tools.
Conversion funnel builder. Walks you through building a complete lead-to-sale sequence.
Behavioral email automation. Supports triggers based on subscriber actions and engagement.
Limitation to know. Advanced automation is reserved for higher-tier plans.
5. Kit
Kit, formerly ConvertKit, is built specifically for content creators: writers, podcasters, course builders, and anyone whose business runs on an audience they own. It’s not trying to do everything. It’s trying to do one thing: help creators grow and monetize. It does that well.
Best for: Early stage bloggers.
Features built for small businesses:
Tagging and segmentation. Organize your audience by interest or behavior and send targeted content to specific segments.
Sell directly through the platform. Digital products, subscriptions, and paid newsletters without a separate tool.
Creator Network. Connect with other creators for cross-promotion and audience growth.
Limitation to know. Kit leans toward plain-text email by design. If you’re expecting a template-heavy HTML builder, it’s a different kind of product.
6. MailerLite
MailerLite is the simplest platform on this list. It has a clean interface, a generous free plan, and pricing that stays accessible as your list grows. If your goal is to send good-looking newsletters without spending time learning a complex tool, MailerLite does that efficiently.
Best for: Businesses that want to keep it simple.
Features built for small businesses:
Clean, fast email editor. Intuitive drag-and-drop builder that most users can figure out without help.
Automation and landing pages included on paid plans from $9/month.
Limitation to know. Simple by design, which means some businesses outgrow it. Advanced segmentation, deep behavioral automation, and complex workflows aren’t where it excels.
7. Brevo
Brevo, formerly Sendinblue, prices based on emails sent rather than contacts. That model makes it cost-effective for businesses with large lists they don’t email every day. The platform also includes SMS, a built-in CRM, and transactional email in the same subscription.
Best for: Businesses that want email plus SMS.
Features built for small businesses:
Pricing by emails sent, not contacts. If you have a large list you don’t email daily, you’re not paying for contacts that aren’t generating revenue.
SMS marketing included. Manage email and SMS campaigns from the same platform.
A/B testing and advanced reporting available on higher tiers.
Limitation to know. Some key features like A/B testing are locked behind higher-tier plans.
8. Omnisend
Omnisend is built for ecommerce. It integrates directly with Shopify, WooCommerce, and BigCommerce to pull in purchase history, browsing behavior, and order data. That data then powers automations: abandoned cart sequences, post-purchase follow-ups, and win-back campaigns. These are are much harder to build from scratch on a general email platform.
Best for: Online stores that want email and SMS automation tied directly to customer purchase behavior.
Features built for small businesses:
Pre-built ecommerce automation flows. Cart abandonment, welcome series, and product recommendations based on purchase history run without manual setup once your store is connected.
Deep store integrations. Connects directly with Shopify, WooCommerce, and BigCommerce to pull in purchase history, browsing behavior, and order data.
Email and SMS in one workflow. Coordinate both channels from a single automation builder.
Limitation to know. If you’re not running an online store, many of Omnisend’s strongest features don’t apply to your business.
What is the best alternative to Mailchimp for small businesses?
The best Mailchimp alternative depends on what’s pushing you to look for one. For most small businesses that want powerful automation, subscriber tagging, and support available around the clock, AWeber is the strongest fit.
It’s been built specifically for small businesses and independent operators for nearly 30 years, and the feature set reflects that.
How to choose the right Mailchimp alternative
Step 1: Know why you’re leaving. Write down the specific problem Mailchimp is creating for you. Pricing, automation limits, deliverability, support. The reason you’re leaving should be the first thing you verify is solved by any platform you consider.
Step 2: Understand how you’ll be billed. Some platforms charge by the number of contacts on your list. Others charge by the number of emails you send each month. Neither model is better universally. If you have a large list you email infrequently, per-send pricing can save you money. If you email often to a smaller list, contact-based pricing is usually more predictable. Run the numbers at your current list size and at double it.
Step 3: Map out the automations you actually need. Most small businesses need a welcome sequence, a few behavior-triggered follow-ups, and a re-engagement campaign. More than that is a bonus, not a requirement. Be honest about what you’ll build on day one versus what sounds good in a feature list.
Step 4: Check support hours before you commit. Support quality and availability varies significantly across platforms. Look up what’s included at the specific plan you’re considering, not the top tier. Find out whether live support is available or whether you’re routed to documentation first.
Step 5: Test before you migrate. Every platform on this list offers a trial or a free plan. Run a real campaign, build one automation, and contact support with a question. How the platform performs on those three things tells you more than any comparison article.
How to cancel your Mailchimp subscription
Step 1: Export your list first. Before canceling, go to Audience, then All Contacts, and click Export Audience. Save the file. You’ll need it to import your subscribers into a new platform.
Step 2: Log in and go to Account Settings. Click your profile icon in the top right corner of the Mailchimp dashboard, then select Account & Billing.
Step 3: Navigate to the billing section. Under Account & Billing, find the Monthly Plans or Credits section.
Step 4: Select Cancel Plan. Scroll to the bottom of the page and click Cancel Plan. Mailchimp will ask for a reason before proceeding.
Step 5: Confirm the cancellation. Follow the prompts to confirm. Once complete, your account moves to the free tier rather than being deleted immediately, so your data remains accessible while you finish migrating.
Keep reading:Landing page vs website: which one does your business need?Social proof examples: How to use them in your email marketing
