You already know email marketing works, you’re here because Mailchimp isn’t cutting it anymore. Whether pricing jumped unexpectedly, automation feels limited, or you’re just ready for better features, you’re making the right move by exploring alternatives.
This guide compares five solid email platforms that might fit your business better, with honest breakdowns of what each does well and where they fall short.
Top 5 Mailchimp Alternatives
- AWeber
- Constant Contact
- ActiveCampaign
- Brevo
- GetResponse
1. AWeber
AWeber delivers powerful email marketing without the complexity that bogs down other platforms. We built our features specifically for small businesses, coaches, course creators, and ecommerce shops that need professional tools without a steep learning curve.
Key Features
- Email Marketing: Drag-and-drop builder with mobile-responsive design, AI Writing Assistant for faster content creation, and built-in Canva integration for professional graphics
- Email Automation: Visual workflow builder with branching paths, behavioral triggers, RSS-to-email automation, and safe publishing that won’t disrupt live campaigns
- Landing Pages & Forms: Unlimited landing pages with 100+ templates, drag-and-drop builder, and seamless list integration
- Ecommerce Tools: Direct payment processing, cart abandonment automation, and revenue tracking built right in
- AI Tools: Subject line generator, email content creation, newsletter automation, and tone customization
- Advanced Features: Real-time analytics, advanced segmentation, industry-leading deliverability, and 24/7 support
Pros
- Automation made simple: Our visual workflow builder gives you automations without the complexity with conditional branching, behavioral triggers, and personalized customer journeys that just work
- Everything included: Unlimited landing pages, AI writing tools, Canva integration, and full automation on all paid plans—no surprise upsells or feature restrictions
- Done-For-You service: Get your entire email system professionally built in 7 days, including custom automations, email templates, and integration setup
Cons
- List-based pricing: Like most platforms, costs increase as your subscriber count grows
- Learning curve for advanced features: While basic features are intuitive, mastering complex automation workflows takes time
- Template variety: Fewer pre-built email templates compared to some competitors, though customization options are extensive
Pricing
- Lite Plan: $15/month for up to 500 subscribers (1 list, 3 landing pages, 3 automations)
- Plus Plan: $30/month for up to 500 subscribers (unlimited lists, landing pages, automations, segments, and users)
- Done For You Service: Starting at $79 (includes everything in Plus plan plus complete system setup by our experts in 7 days)
Annual plan discounts available. All plans include 24/7 support and industry-leading deliverability.
2. Constant Contact
Constant Contact has been around since 1995 and holds the second-largest market share in email marketing. They focus on simplicity and ease of use, with strong event marketing features that set them apart.
Key Features
- Email Marketing: Hundreds of templates, drag-and-drop editor, and AI content generator
- Event Management: Built-in tools for online and in-person event promotion, registration, and ticket sales
- Social Media Tools: Facebook and Instagram ad integration
- Automation: Pre-built automation templates for welcome emails, abandoned cart, and birthday messages
- Segmentation: Available on Standard and Premium plans
- Reporting: Basic analytics on Lite plan, advanced reporting on higher tiers
Pros
- Event-focused features: If you run webinars, workshops, or in-person events regularly, Constant Contact’s integrated event tools handle everything from registration to follow-up
- Extensive template library: Hundreds of ready-to-use templates for holidays, events, and industries mean you can launch campaigns quickly
- Strong phone support: Unlike many competitors, Constant Contact offers live phone support during business hours
Cons
- Expensive as you scale: At 10,000 contacts, you’ll pay significantly more than most alternatives for fewer features
- Limited automation: Basic automation only—no visual workflow builder or complex behavioral triggers until you reach premium plans
- Subject line testing only: You can’t A/B test email content, images, or timing—just subject lines
Pricing
- Lite Plan: $12/month for 500 contacts (basic email marketing, automated welcome emails, 1 user)
- Standard Plan: $35/month for 500 contacts (automation templates, segmentation, A/B subject line testing)
- Premium Plan: $80/month for 500 contacts (advanced automation, SEO tools, Google Ads, social ads, unlimited users)
No free plan available. 30-day free trial. 30-day money-back guarantee. Pricing increases with contact count.
3. ActiveCampaign
ActiveCampaign targets businesses that need sophisticated automation and integrated CRM functionality. This platform excels at complex customer journeys and detailed behavior tracking, though it comes with a steeper learning curve.
Key Features
- Advanced Automation: Visual automation builder with complex conditional logic, branching, and event-based triggers
- Built-in CRM: Full sales pipeline management, deal tracking, and task automation
- Machine Learning: Predictive sending, win probability scoring, and automation suggestions
- Segmentation: Advanced contact segmentation with multiple criteria
- Site Tracking: Monitor website behavior to trigger personalized campaigns
- Reporting: Detailed analytics, revenue tracking, and attribution reporting
Pros
- Most powerful automation: Industry-leading automation capabilities with unlimited triggers, conditions, and actions—you can build virtually any customer journey
- CRM integration: Unlike pure email platforms, ActiveCampaign combines marketing and sales in one system with deal tracking and pipeline management
- Scalability: Grows with your business from simple welcome emails to enterprise-level multi-channel campaigns
Cons
- Steep learning curve: ActiveCampaign’s extensive features require significant time investment to master—not ideal if you need to launch quickly
- Price increases rapidly: While starter pricing seems reasonable, costs jump significantly as your list grows beyond 5,000 contacts
- Overwhelming for beginners: Small businesses just getting started with email marketing may find the interface and options intimidating
Pricing
- Starter Plan: $15/month for 1,000 contacts (email marketing, basic automation, site tracking)
- Plus Plan: $49/month for 1,000 contacts (landing pages, advanced automation, CRM, SMS)
- Pro Plan: $79/month for 1,000 contacts (predictive sending, conversion tracking, split automations)
- Enterprise Plan: $145/month for 1,000 contacts (custom reporting, dedicated support, custom domain)
14-day free trial. Annual plans save 20%.
4. Brevo
Brevo (formerly Sendinblue) stands out with unique pricing based on email volume rather than contact count. This makes it an excellent choice if you have a large list but send infrequently.
Key Features
- Multi-Channel Marketing: Email, SMS, WhatsApp, and chat in one platform
- CRM & Contact Management: Built-in CRM with deal tracking and task management
- Email Builder: Drag-and-drop editor with responsive templates
- Marketing Automation: Workflow builder with behavioral triggers (available on Business plan)
- Transactional Email: Built-in API for transactional messages
- Landing Pages: Available on Business and Enterprise plans
Pros
- Volume-based pricing: Unlike most platforms, Brevo charges based on emails sent rather than contacts stored—ideal if you have 10,000 contacts but only email monthly
- Generous free plan: Send 300 emails daily forever (that’s 9,000/month) with unlimited contact storage and basic automation
- Multi-channel included: SMS, WhatsApp, and live chat capabilities included without separate add-ons or premium plans
Cons
- Daily sending limits on free plan: The 300 emails/day cap can be restrictive if you need to send campaigns to your entire list at once
- Advanced features cost extra: Landing pages, A/B testing, and full automation require Business plan or higher
- Branding removal costs extra: Removing “Powered by Brevo” from emails adds $12/month on Starter plan
Pricing
- Free Plan: 300 emails/day (9,000/month), unlimited contacts, basic automation
- Starter Plan: $9/month for 5,000 emails/month, removes daily sending limit
- Business Plan: $18/month for 5,000 emails/month (adds marketing automation, landing pages, A/B testing)
- Enterprise Plan: Custom pricing (dedicated support, sub-accounts, advanced features)
SMS and WhatsApp available as pay-as-you-go add-ons.
5. GetResponse
GetResponse combines email marketing with webinar hosting, landing pages, and course creation—making it attractive for businesses that educate customers through content marketing and online training.
Key Features
- Email Marketing: Unlimited emails, AI-powered generator, autoresponders, and 250+ templates
- Marketing Automation: Visual workflow builder with event-based triggers and sales funnels
- Webinar Hosting: Built-in webinars for up to 1,000 attendees (on higher plans)
- Website & Landing Pages: Website builder with unlimited pages and e-commerce functionality
- Conversion Funnels: Pre-built sales funnels for lead generation and product launches
- AI Tools: Subject line generator, email content suggestions, and predictive sending
Pros
- Webinar integration: Unlike competitors, GetResponse includes webinar hosting directly in the platform—perfect for coaches, consultants, and educators
- All-in-one platform: Email, webinars, landing pages, and course delivery in one system reduces tool sprawl and simplifies marketing
- Strong automation for the price: Marketing automation included at $59/month competes well with platforms charging significantly more
Cons
- Price jumps at higher contacts: Costs increase sharply once you exceed 1,000 contacts—2,500 contacts costs $29/month, but 10,000 jumps to $79/month
- Limited customization: Email and landing page templates offer less design flexibility than some alternatives
- Webinar limits: Entry-level plans restrict webinar attendees and recording storage time
Pricing
- Free Plan: Up to 500 contacts, 2,500 newsletters/month, website builder, basic features
- Starter Plan: $19/month for 1,000 contacts (unlimited emails, landing pages, basic automation, 24/7 support)
- Marketer Plan: $59/month for 1,000 contacts (full automation, webinars for 100 attendees, sales funnels)
- Creator Plan: $69/month for 1,000 contacts (online course builder, paid newsletters, webinars for 300)
14-day free trial. 18% discount on annual plans, 30% on 2-year plans.
Let AWeber Handle Your Migration from Mailchimp
We make moving from Mailchimp straightforward. Our team helps you transfer everything you’ve built so you can pick up right where you left off.
Your subscriber lists come first: We’ll import all your contacts from Mailchimp, preserving custom fields, tags, and subscriber data. Your list stays organized exactly how you had it, and we’ll maintain proper segmentation so your targeting stays intact.
Automations get rebuilt better: We recreate your welcome series, abandoned cart emails, and nurture sequences using our visual workflow builder. Since our automations include conditional branching and behavioral triggers, you’ll actually get more sophisticated workflows than Mailchimp offered.
Templates and content transfer over: Your email templates get recreated in our drag-and-drop builder, maintaining your brand look and messaging. Our built-in Canva integration means you can create even better-looking emails going forward.
Landing pages and forms stay live: We’ll set up your landing pages and signup forms in AWeber so there’s no interruption to your lead capture. Your forms get placed on your website—whether you use WordPress, custom HTML, or embedded widgets—and connect directly to your AWeber lists.
Integrations reconnect smoothly: We handle connecting your existing tools through our 750+ integrations. Shopify, WooCommerce, WordPress, Zapier, and other platforms you rely on get linked to your new AWeber account so data flows correctly from day one.
Ready to make the switch? Contact our migration team and we’ll walk you through the process.
Ready to Make the Switch?
You came here looking for a better email marketing solution, and now you know your options. Each platform has strengths—Constant Contact for events, ActiveCampaign for advanced automation, Brevo for volume-based pricing, GetResponse for webinars.
But if you want powerful automation without complexity, unlimited landing pages without extra costs, and professional setup without doing it yourself, AWeber gives you everything you need to grow your business through email marketing.
Our Lite plan starts at just $15/month with core features that most small businesses need. Upgrade to Plus for $30/month to unlock unlimited everything—lists, landing pages, automations, and team members. Or skip the setup headaches entirely with Done For You service.
Start your free AWeber account today—no credit card required. Get access to our drag-and-drop builder, AI Writing Assistant, and email automation tools that make professional email marketing accessible to everyone.