Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day.
He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives.
This got us curious. We wanted to learn more about his approach, and share ways that you can apply it, so we spoke with Stelzner about his book, the success of his site and the importance of email in an effective content marketing strategy.
Get the Special Report, Hear the Interview
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We combined three key lessons from the book with Stelzner’s list building strategy and our interview notes, to create an all-new, free special report.
Content Marketing Success Stories: Find Out How Social Media Examiner Grew Its Email List by 234% in One Year! is free to download and share, plus you’ll get Social Media Examiner’s 2011 Social Media Marketing Industry Report.
The special report explores:
- Why your focus should be on quality content, not just marketing messages
- How to attract and retain subscribers
- Why confirmed opt-in is a must
- Why your online community is a huge asset
You can also listen to my interview with Stelzner, where we discussed his methodology for cultivating large audiences, teaming up with other subject matter experts, capitalizing on social media and why email is still so vital to marketers.
Win an Autographed Copy of Launch
We love hearing what our customers are doing (and you don’t need to have a new book or top social media blog). What will you do differently with email in 2012 as part of your content marketing strategy? How are you building your email and social lists? The best commenter gets a free autographed copy of Stelzner’s book Launch.