How to Get Subscribers to Whitelist You

Although emails from AWeber customers like you are already whitelisted on an ISP level through us, your emails may be filtered on an individual level.

Each subscriber has the opportunity to whitelist you within their own inbox. This can prevent confusing messages and keep inboxes from filtering you out.

So how do you get your readers to give you their stamp of approval? You ask, of course.

Ways to Ask

You can ask in two ways. Your choice depends on how long you want your request to be and if you have a site to host an instruction page on.

Ask Subscribers to Add You to Their Contacts or Safe Sender List

That way, each subscriber can take the appropriate action for their ISP.

This is quick to implement, and a simple message (like this one from Ramtha’s School of Enlightenment) indicates that the process will be easy.

thank you page request

Ask Subscribers to Whitelist You, and Offer Complete Instructions

Subscribers may appreciate a custom guide for their ISP. You can build your own or use a template from sites like CleanMyMailbox or EmailDeliveryJedi, then host it on your site.

This example makes it easy for subscribers to find custom instructions to whitelist and email address

This method offers flexibility: you could use a simple “whitelist us” link as Marketing Experiments does, or include a full paragraph on why you’re asking your readers to take this step.

Marketing Experiments provides a simple text link

If you need help putting together an instruction page, feel free to borrow from our examples.

Something to avoid: If you include an email address in your whitelisting request, make sure to disable the link. Otherwise, subscribers may assume that clicking the link will help them whitelist you, and be frustrated when that is not the case, like in this request from Steve Spangler Science.

Places to Ask

The places you make your request are going to depend on your preferences, your campaign history and your readers’ reactions. You may also want to put requests in place for both current readers and new subscribers.

  • The thank-you page.

    Alert your new subscribers before they ever get an email. If you’re using a custom thank-you page, not only can you make your request, you could even include the full set of instructions. Whitelisting you at this point ensures that readers will get every one of your messages.

  • The welcome email.

    Request an exchange: you promise to send your readers important updates, special deals and the best content you can provide. In return, you ask them to whitelist you. Make sure to point out how they benefit: they won’t accidentally miss out on those deals or updates.

  • A paragraph in a broadcast.

    Did some subscribers miss the whitelist request on your thank you page or welcome email? A polite request in a regular email might be the best way to reach them – especially if you include other interesting content in the broadcast.

  • An entire broadcast.

    This option requires careful consideration. On one hand, you can include instructions directly in the email without creating or linking to a separate page. On the other hand, such an email may annoy subscribers. Think about your readers. Are they likely to unsubscribe if they get a request instead of the content they are expecting?

  • The preheader.

    This keeps things subtle. Listing a simple link at the top of each email reaches current subscribers without bothering them with an announcement. It also keeps the option of whitelisting you available for those who overlooked or ignored previous requests.

Keep in mind, while whitelisting can help you reach the inbox, you won’t stay there long if subscribers don’t like what they get from you. So keep striving for the most relevant, useful content possible!

How Do You Ask?

Do you ask your readers to whitelist you? How do you go about doing so? We’d love to hear your results and ideas!