Email Template Design

Your Field Guide to Designing Mobile Friendly Emails

By Olivia Dello Buono

Today, more than half of emails are opened on a mobile deviceā€¦ yet less than half of marketers are designing with mobile in mind. Use these tips to make sure your messages are mobile optimized.

Now Available: Custom Email Templates

By Monica Montesa

Custom email template design is now available to AWeber customers who are looking for a unique email template made specifically for them. Learn more about it now!

7 New Email Themes For StudioPress

By AWeber Team

You asked; we listened. AWeber’s design team recently released new mobile-responsive email templates created to match seven of StudioPress’ top themes.

Optimize Your Emails for Preview Panes

By Amanda Gagnon

Could you engage over half your subscribers better with a simple design adjustment? If you send business-to-consumer (B2C) emails, about 53% of your subscribers first see your emails in a preview pane 1. If you send business-to-business (B2B), the number is even higher (around 80%).

Email Design Tips: Leverage Your Logo

By Amanda Gagnon

When your subscribers check their email, they immediately start picking apart their inboxes. They harvest useful details, respond where necessary and trash junk mail (anything they’re not in the mood for).

A Plain Text User’s Guide to HTML Email

By Amanda Gagnon

HTML and plain text each have their place as email formats. Plain text has a no-nonsense, businesslike air, and is simple to create. HTML grabs attention with colors and images. It lets companies incorporate logos and display data with graphics.

What Do 73.9% of Email Newsletters Have in Common?

By Justin Premick

Nearly three quarters of all broadcasts sent from AWeber last month share a common basic characteristic. It?s not subject line personalization (although many email marketing campaigns do indeed use this).