AWeber Core Values

AWeber Core ValuesOver the last 10 years a lot has changed at AWeber.

Our team has grown by leaps and bounds, we’ve released hundreds of new features embraced by thousands of people around the world and our computer monitors went from small CRTs to fancy flat screens bigger then my first TV.

However, one thing has not changed and that are the values we’ve used to serve customers. We feel these represent what we need to do in order to make AWeber exceed your – and our own – expectations.

I thought you might like to see what helps to steer us as an organization.

1. Be Remarkable; Over-Deliver Value In All That We Do.

It’s easy enough to say you are remarkable.

To actually achieve that, to provide a remarkable experience to over 48,000 customers beyond what they might expect or even hope for, is our favorite challenge.

Any decision we make – from developing a new feature to the smallest tweak in the control panel – starts with the same question:

Will this over-deliver value in a way that will benefit our customers?

We truly hope we’re able to accomplish this each and every day.

2. Be Open, Courteous, and Considerate To All.

This is not only a saying but truly a way of life. Our office simply wouldn’t have the family feel that it does today if we didn’t feel this way.

3. Continually Innovate.

AWeber was built on a foundation of innovation.

We were the first to provide automated email follow up services and since then we have continued to lead the industry with new features and enhancements to our service.

However, we rely on our customers’ suggestions to provide the type of service you need and want.

4. Create a Collaborative Environment.

We work in an office with not only an open door policy but a “come talk to me whenever you need to” policy.

We try to avoid the typical cubicle environment, instead adopting an open arrangement that encourages each team member to interact and work with others.

5. Foster Camaraderie and Mutual Respect.

With the open culture here at AWeber, it’s only natural that we should encourage a natural environment of camaraderie.

This is evident just by walking around the office and seeing people working on a project together, discussing an idea in line for lunch or just sitting on the couch working on the next big feature release.

6. Encourage Continual Education and Improvement.

Everyone on our team strives to learn something new each and everyday.

Sometimes that involves just talking to team members and customers. Often, it involves attending an outside conference.

Throughout the year, members of our team can be found at various conferences and seminars around the country. This list includes (but is certainly not limited to) OSCON, Big Seminar, Underground Seminar, Affiliate Summit, PodCamp, The Future of Web Design and other seminars.

7. Treat Each Customer As If They Are Our Only Customer.

We pride ourselves on providing not just “great” support, but world class, knock your socks off support.

(Don’t worry – we try and give you a new pair when this happens).

We want to make sure that each person who contacts us has an experience they can feel good about and that sticks with them.

8. Establish Long Term Customer Relationships.

Many customers using AWeber today have been with us since we started in 1998.

But we don’t take this for granted. We know it takes hard work and commitment to detail in order to earn and keep your business.

9. Don’t Take Ourselves Too Seriously; Have Fun.

We believe that hard work should be matched with a lot of fun. This is why we have established a culture that is different then most corporations.

Just walking through our office you can see the difference – whether it’s the XBOX and Wii playing on the projection screen TV, the random Nerf fights that spontaneously break out, or our team-building events (like outings to Hershey Park, or go-kart racing competitions).

We Aim To Understand What Our Customers Are All About. Hopefully This Helps You Understand What We’re All About, Too.

The concept of core values is not new. It’s embraced by innovative companies looking to better their users’ experiences at every opportunity.

Companies such as Zappos, Whole Foods Market and even Google publish core values on their website and try to follow them daily.

We hope that by publishing ours here, we give a peek into the way things work around here, and show you how important you, our customer, are to AWeber and the individuals behind it.

This list of our core values was put together by our entire team, and we all keep a copy within eyesight on our desks. It is a constant reminder that we are not like everyone else, and neither are our customers. We want everyone who interacts with us to feel our commitment to their individual success – every day.


  1. Lalitha Brahma

    12/4/2008 12:41 pm

    As a customer of Aweber, I can feel that these ARE your core values, because I see it practiced and not just preached. Every time I call I have my questions answered to my satisfaction. Thank you very much!

  2. Mical Johnson

    12/5/2008 7:37 am

    Great set of core values! As a customer of yours for nearly 5 years I can truthfully say I have experienced them first hand. You guy are the Rock Stars of autoresponders!

    Keep up the Awesome work!

  3. Jim Liddane

    12/5/2008 7:13 pm

    I think that we at International Songwriters Association have been AWeber clients since 2001 or so, and I have said it before and will doubtless say it again – if only everything on the web worked as well as AWeber – it would be a wonderful place.

    None of your core values come as a surprise me – I think I have experienced most of them myself, but it’s nice to see them set out, if only to remind us of what we all aspire to – even if we do not always achieve it!

    The one thing about AWeber is – everything works as described – and more!

    Back in 2001, we found our first (and last) auto-responder.

    Over the years, I have been so impressed with the blurb for so many other web services, only to be disappointed by the execution.

    For that reason, it is a pity that having perfected the auto-responder, you did not then extend your talents to other areas.

    Perhaps in the future?

  4. Preben

    12/6/2008 8:28 pm

    I must say your services are great, and that you truly are the best of your kind.
    However, I’m still missing the ability to change the confirmation link text. ( So it’s possible to use Aweber to other countires than the english speaking)

    I have suggested this a few times, and have ogtten different responses. The last one I got was that it sounded great, and that you will take it into consideration.

    Once you get trough with this, I will dediacate a blog post to you =)

  5. Codrut Turcanu

    12/8/2008 3:38 am

    Wow, this has opened my eyes and I’ll craft a blog post back-linking to you ASAP :)

    I can’t believe you’ve said that…

    "7. Treat Each Customer As If They Are Our Only Customer."

    This is the most often neglected business principles… it’s good to find savvy business owners like you who really know how to treat each customer well.

  6. Yee Shun Jian

    12/9/2008 4:03 am

    Excellent set of core values that all businesses should adopt…

    I’ve been an AWeber customer for the past 6 months and I must say I’m absolutely thrilled with the service – If I need anything, all I have to do is ask and your people are right on it =)

    I love the part where you talk about encouraging continual education and improvement. Personal development is one of my top values and in fact where my niche is in!

    Education and improvement doesn’t end after graduation. We must continually upgrade, grow and stretch beyond our comfort zones in order to provide more value to others as well as ourselves.

  7. Jon Moss

    12/12/2008 10:28 am

    Great post Sean. I wish the company I USED to work for had focused on some of these rather than the complete opposite in many cases!

    Foster Camaraderie and Mutual Respect. These were not even in their dictionary!

    Keep up the good work!

  8. Karyn Clarke

    12/12/2008 4:24 pm

    G’day from Sydney, Australia …

    What a great job you guys do of aligning your culture and daily work practices to your core values – successful companies know what their core values are and have the skills and systems to "live them out", to turn their dreams into reality.

    Not only are you guys turning your dreams into reality, you’re helping us, your clients, to do the same.

    Congratulations! Value your life, live your values …

  9. Aweber Entry Level Jobs | One Day, One Job

    3/24/2009 9:27 am

    […] but be sure to read over the specific application requirements first. You should also check out their Core Values too – they say a lot about what Aweber is all […]

  10. Dave Shillito

    7/17/2009 3:29 pm

    Why did it take me so long?

    Against ever increasing odds, I was loyal to another provider for 6 years

    Recent events tipped me over and it’s like breaking through the clouds into the sunshine. The speed of your LiveChat impressed the hell out of me, as I had been ‘conditioned’ to wait up to an hour – no joke!

    Im here to stay – Thanks guys

  11. Jane

    5/6/2011 1:51 pm

    Would you guys mind if I took some of these for my company? I too have been an Aweber fan and have suggested that many of my clients use you guys as well. You make setting up autoresponders a cinch to do…and generally that kind of work stresses me out! Thank you!

  12. Justin Premick

    5/9/2011 10:08 am

    Hi Jane,

    You’re welcome to borrow from these for your business – just make sure that whatever you end up defining as your Core Values reflect what’s important to you and your business!